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We are dedicated research experts who provide your organization with insights for growth and impact



see more
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We are dedicated research experts who provide your organization with insights for growth and impact


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The power of hard data and soft human knowledge

Karel Slootman

Non-binary individuals are three times more likely to feel unsafe

André Kamphuis

Leasing is here to stay, with Generation Z as its biggest driving force

Loes Kleijngeld

What do Dutch people do with their vacation pay?

Paloma Bunck

Dutch citizens want a different euthanasia law

André Kamphuis
Get a unique insight into your target audience with our values and lifestyle research
How can your organisation align its marketing and communication strategy as accurately as possible with the lifeworld of your specific target group? To find out that world, Motivaction has developed its unique values and lifestyle research Mentality™.
We help our clients grow and
realize more impact through insight
into what drives their target audience.

Kevin Hengstz
Senior Research Consultant
Amber Porsius
Team Leader M-Select
Anna Newen
HR research advisor
Cecilia Keuchenius
Senior Research Consultant
Marcel Voorn
Senior Research Consultant
Merel Zuiderduin
Senior Research Consultant
You?
Come join our team!
  • Kevin Hengstz
    Senior Research Consultant
  • Amber Porsius
    Team Leader M-Select
  • Anna Newen
    HR research advisor
  • Cecilia Keuchenius
    Senior Research Consultant
  • Marcel Voorn
    Senior Research Consultant
  • Merel Zuiderduin
    Research Manager
  • You?
    Come join our team!
    Contact us



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