Readership Study
Optimize your appeal among readers
Readership studies are a first requirement for setting your title apart from the overcrowded magazine market and maintaining this position. Insight into the reader profile and reading behavior will enable you to ensure your title is in keeping with your (and potential) readers’ perceptions as much as possible. You will also acquire concrete information on your readership and the valuation of all or certain parts of your publication. Using these ingredients, you can truly set yourself apart for a distinct target group.
What is a readership study?
A readership study is useful for a customized evaluation of a current title, and for testing a restyling within the target group. We also offer active support in developing and assessing a new magazine formula.
A readership study will provide you with insight into:
- The appeal, relevance, and suitability for the desired profile
- The image and uniqueness compared to the competition
- The reader profile
- Companies’ willingness to advertise in your title
- Which brands best match the reader profile and magazine formula
How does it work in practice?
Using quantitative and qualitative research, we identify the market potential, range, and the price and brand perception of your title. Mentality is perfect to use for targeting group segmentation and to determine your core target groups. Since there is already a great deal of information available on the different Mentality milieus, this generates a rich and very extensive reader profile.
How can a readership study benefit you?
Editorial and marketing specialists can streamline their strategy and magazine formula on the basis of a direct feeling for the core target groups. This offers opportunities to create loyalty among readers and to appeal to new target groups. Motivaction can set up and give interactive Mentality workshops to provide more detailed insight into the target groups. This will provide you with a creative way to learn more about your core target groups.
