The effect of sampling
Motivaction’s SampleScope measures the effect of your sampling campaigns. We define the general success of these campaigns as follows: the percentage of non-buyers of your product prior to the sampling campaign who have decided to purchase your product after the sampling, or who have a positive purchasing intention with regard to the product.
Sampling explained from all sides
You will gain a better understanding of the many facets of sampling:
- How well you are reaching your target group
- Reminder of the campaign
- Familiarity with the product before the sampling campaign
- Evaluation of the product, and if applicable, including the taste evaluation
- Evaluation of the campaign: the factors contributing to the success of the sampling campaigns
- Purchasing intention
- Differences between customers, new customers and non-customers
How does it work in practice?
While they distribute samples, the promotional company employees make a note of the respondents’ e-mail addresses for the study. After a few days, they will receive an announcement about the study. Two weeks later, the respondents will receive an invitation to participate in the study. This timeframe ensures that the respondents will have had two weeks to purchase the product, while we minimize the chance that an overly positive image will be reversed as a result of enthusiasm.
What kind of effect does this produce?
You will be able to see which aspects of the campaign were successful. This knowledge will serve as the foundation for your evaluation of the sampling campaign, and the point of departure for future campaigns. You will now know how to best employ your sampling campaigns, and the kind of results they produce.