What we do

Map the profile, lifestyle, intention, and satisfaction of your target group during your event.

Eyetracking provides precise insight into the degree to which products are seen, and how fast products get noticed on the shelf.

Market information, trend analysis and forecasts for land lines and mobile telephone services.

CareMentality will provide you with insights into the needs and preferences of care consumers and care employees in a changing society.

Single-source measurements to determine whether your advertising messages are effective.

Surprising new insights into conscious (or subconscious) behavior

Bring the customer to life and apply customer-focused behavior in all aspects of your organization.

Insight into your target groups.

Asking questions and registering the deeper layers.

StemPunt will provide you with reliable and valid data which is representative of specific target groups.

Keep an eye on the motives of citizens and their relation to society.

Optimize your performance by making customer satisfaction a priority in your service and within your organization.

Figure out and monitor actual purchasing behavior in order to optimize your marketing, product, and sales strategy.

XS is Motivaction’s unique online research environment. With XS you can develop and manage a panel as well as your online research.

Council panel members ask an online citizen panel questions and maintain contact with what lives among citizens.

Instant polls are fast, reliable and accurate, giving you you solid results within 24 hours.

Choose the channels with the highest potential for success and the most fitting sphere to reach and touch your target group.

You will be able to translate the strategy into a concrete and appropriate HR policy, at a tactical and/or operational level.

You can apply the YoungMentality tool to identify what goes on in the minds of young people and what motivates them.

Perform a strength-weakness analysis of press policy in your organization.

Get a focused insight into your core target group and optimize your page formula by creatively anticipating readership needs.

Value visualization helps you develop distinctive brand values which are a perfect fit for your target group.

Noise, odor, and sight pollution in the residential environment: dealing effectively with hindrance and nuisances. 

You will now know how to best employ your sampling campaigns, and the kind of results they produce.

Familiarize yourself with the motives of the New Dutch and use the Ethno Mentality segmentation reaching the New Dutch.

What are the characteristics of your target group in the United States, France and Germany, for example?

MyMotivaction is a free online environment that gives you access to all relevant data, reports, contact names and more. With your own personal login details you can save and share relevant information on projects with Motivaction in a single environment.

What can you do with MyMotivaction?
With MyMotivaction, you will be able to enter a state-of-the-art environment giving you access to:

Insight into the Shopper Decision Journey has become indispensable for both manufacturers and retailers. Due to the increasing power of trading partners, more and more manufacturers are focusing on B2B issues and the rising importance of the shop floor for push and pull strategies. It is therefore not surprising that trade marketing and shopper research are becoming embedded in these organizations on an increasing basis.

A segmentation tool makes it possible for you to quickly add information on preferences, needs and motives to your socio-demographic customer data.

Pre-testing clarifies how interested potential visitors are in the concepts presented to them, and what their preferences and expectations.

Using its own XS research environment, Motivaction can offer questionnaires on smartphones.

Your customer is your best advisor. What could be better than entering into a dialog with your own customer panel?   

Enrich your knowledge with the inner perceptions and experiences of consumers.

Find out what choices people are making and which characteristics and arguments weigh into these choices.

Find out how your internal and external target groups view and value your organization.