---
title: "Market research & advice | Motivaction International"
description: "We are dedicated research experts who provide your organization with insights for growth and impact"
url: "https://www.motivaction.nl/en/"
date: "2022-11-07 11:01:20"
language: "en-GB"
---

![](https://www.motivaction.nl/media/yootheme/cache/12/Hero-3-nieuw-12708fe1.png?src=images/site-new/home/slide-collegas/Hero-3-nieuw.png&thumbnail=450,347,&hash=ce6193cb)

---

#  see more

know more
mean more

###  We are dedicated research experts who provide your organization with insights for growth and impact

 [ Contact ](https://www.motivaction.nl/en/contact)

---

- [](https://www.linkedin.com/company/motivaction-international-bv)
- [](https://www.facebook.com/MotivactionInternational/)
- [](https://www.instagram.com/motivaction_international/)
- [](https://twitter.com/motivactionint)
- [](https://www.youtube.com/channel/UCxM8kIfUhJXU25ISzN3KKiA)

 [![](https://www.motivaction.nl/images/site-new/icons/moti-down-icon.svg)](#next)

**Betrokken**

**Inspirerend**

**Deskundig**

**Relevant**

**Daadkrachtig**

 Wij zijn Data & Insights Bureau van het jaar:

**Engaging**

**Inspirational**

**Consistent**

**Actionable**

**Competent**

 We are Data & Insights Agency of the year:

 ![](https://www.motivaction.nl/media/yootheme/cache/f4/Hero-2-nieuw-f418d2f1.png?src=images/site-new/home/slide-collegas/Hero-2-nieuw.png&thumbnail=450,347,&hash=55f79d1d)

---

#  see more

know more
mean more

###  We are dedicated research experts who provide your organization with insights for growth and impact

 [ Contact ](https://www.motivaction.nl/en/contact)

---

- [](https://www.linkedin.com/company/motivaction-international-bv)
- [](https://www.facebook.com/MotivactionInternational/)
- [](https://www.instagram.com/motivaction_international/)
- [](https://twitter.com/motivactionint)
- [](https://www.youtube.com/channel/UCxM8kIfUhJXU25ISzN3KKiA)

 [![](https://www.motivaction.nl/images/site-new/icons/moti-down-icon.svg)](#next)

 Our expertises:

### 1. Branding and communication

[Read more](https://www.motivaction.nl/en/expertises/branding-positioning-and-communication)

### 2. Data and Analytics

[Read more](https://www.motivaction.nl/en/expertises/data-and-analytics)

### 3. Target group thinking

[Read more](https://www.motivaction.nl/en/expertises/target-group-thinking)

### 4. Influencing behaviour

[Read more](https://www.motivaction.nl/en/expertises/influencing-behaviour)

### 5. Innovation

[Read more](https://www.motivaction.nl/en/expertises/innovation-and-concept-development)

### 6. International market research

[Read more](https://www.motivaction.nl/en/expertises/international-market-research)

### 7. Neuro

[Read more](https://www.motivaction.nl/en/?Itemid=542)

### 8. Reputation

[Read more](https://www.motivaction.nl/en/expertises/reputation)

### 9. Job market

[Read more](https://www.motivaction.nl/en/expertises/job-market)

### 10. Sustainability

[Read more](https://www.motivaction.nl/en/expertises/sustainability)

Get in contact [](https://www.youtube.com/channel/UCxM8kIfUhJXU25ISzN3KKiA) [](https://twitter.com/motivactionint) [](https://www.instagram.com/motivaction_international/) [](https://www.facebook.com/MotivactionInternational/) [](https://www.linkedin.com/company/motivaction-international-bv)

 [![](https://www.motivaction.nl/images/Website-Intro.jpg)](https://www.motivaction.nl/en/news/motivaction-wins-data-insights-award-for-data-insights-agency-of-the-year)

####  Motivaction wins Data & Insights Award for 'Data & Insights Agency of the Year'!

 ![](https://www.motivaction.nl/media/yootheme/cache/93/pers_pieterpaul-939725d3.jpg?src=images/site-new/onze-mensen/400-400new/pers_pieterpaul.jpg&thumbnail=44,55,&hash=1f3e5022)

Pieter Paul Verheggen

[Read more](https://www.motivaction.nl/en/news/motivaction-wins-data-insights-award-for-data-insights-agency-of-the-year)

 [![](https://www.motivaction.nl/images/site-new/Articles/AIPersona-Website-Intro.jpg)](https://www.motivaction.nl/en/news/transform-your-marketing-strategy-with-the-latest-ai-technology)

####  Transform your marketing strategy with the latest AI technology

 ![](https://www.motivaction.nl/media/yootheme/cache/44/pers_seth-44ca1bf9.jpg?src=images/site-new/onze-mensen/400-400new/pers_seth.jpg&thumbnail=44,55,&hash=0c010f3c)

Seth Schaafsma

[Read more](https://www.motivaction.nl/en/news/transform-your-marketing-strategy-with-the-latest-ai-technology)

 [![](https://www.motivaction.nl/images/NVDE_Website-Intro.jpg)](https://www.motivaction.nl/en/news/sustainable-measures-reduce-concerns-about-energy-costs)

####  Sustainable measures reduce concerns about energy costs

 ![](https://www.motivaction.nl/media/yootheme/cache/c8/Gerard_400x400-c81f80af.png?src=images/site-new/onze-mensen/400-400new/Gerard_400x400.png&thumbnail=44,44,&hash=0677aef9)

Gerard van der Werf

[Read more](https://www.motivaction.nl/en/news/sustainable-measures-reduce-concerns-about-energy-costs)

 [![](https://www.motivaction.nl/images/Voedselverspilling-Website-Intro.jpg)](https://www.motivaction.nl/en/news/from-supermarket-to-dinner-table-how-do-we-reduce-food-waste)

####  From supermarket to dinner table: how do we reduce food waste?

 ![](https://www.motivaction.nl/media/yootheme/cache/71/Danielle_400x400-71499422.jpg?src=images/site-new/onze-mensen/Danielle_400x400.jpg&thumbnail=44,44,&hash=6dc01115)

Daniëlle van Velzen

[Read more](https://www.motivaction.nl/en/news/from-supermarket-to-dinner-table-how-do-we-reduce-food-waste)

 [![](https://www.motivaction.nl/images/Unsafe-Website-Intro.jpg)](https://www.motivaction.nl/en/news/international-research-at-your-fingertips)

####  International research at your fingertips

 ![](https://www.motivaction.nl/media/yootheme/cache/76/pers_maaikez-767d8f20.jpg?src=images/site-new/onze-mensen/400-400new/pers_maaikez.jpg&thumbnail=44,55,&hash=4134c87b)

Maaike Zijderveld

[Read more](https://www.motivaction.nl/en/news/international-research-at-your-fingertips)

 [ All news ](https://www.motivaction.nl/en/actualities/news)

 ![](https://www.motivaction.nl/images/site-new/mentality/en/basismodel-mentality-en.jpg) [](#)

 [### Cosmopolitans (18%)

Critical world citizens who integrate postmodern values of development and experience with modern values of success, materialism and enjoyment.

Read more

 ](https://www.motivaction.nl/en/?view=article&id=3255:mentality-milieu-cosmopolites-em&catid=219)

 [](#)

 [### New Conservatives (8%)

Liberal-conservative upper class that embraces technological development, but is reluctant to social and cultural innovation.

Read more

 ](https://www.motivaction.nl/en/?view=article&id=3258:new-conservatives&catid=219)

 [](#)

 [### Traditionals (8%)

Moralistic, dutiful, and status quo oriented bourgeoisie that clings to traditions and material possessions.

Read more

 ](https://www.motivaction.nl/en/?view=article&id=3261:traditionals&catid=219)

 [](#)

 [### Modern mainstream (21%)

Conformistical and status-sensitive bourgeoisie that aims for a balance between tradition and modern values such as consumption and enjoyment.

Read more

 ](https://www.motivaction.nl/en/?view=article&id=3260:modern-mainstream&catid=219)

 [](#)

 [### Impulsive individualists (13%)

The spontaneous consumer who primarily seeks a pleasurable and comfortable life.

Read more

 ](https://www.motivaction.nl/en/?view=article&id=3257:impulsive-individualists&catid=219)

 [](#)

 [### Social climbers (12%)

Career-oriented individualists with an outspoken fascination for social status, new technology, risk, and excitement.

Read more

 ](https://www.motivaction.nl/en/?view=article&id=3262:social-climbers&catid=219)

 [](#)

 [### Post materialists (11%)

Socially critical idealists who want to develop themselves, take a stand against social injustice, and stand up for the environment.

Read more

 ](https://www.motivaction.nl/en/?view=article&id=3263:postmaterialists&catid=219)

 [](#)

 [### Postmodern hedonists (9%)

Pioneers of the experience culture, in which experimentation and breaking with moral and social conventions have become goals in themselves.

Read more

 ](https://www.motivaction.nl/en/?view=article&id=3256:postmodern-hedonists&catid=219)

 Get a **unique insight** into your **target audience** with our **values and lifestyle research**

How can your organisation align its marketing and communication strategy as accurately as possible with the lifeworld of your specific target group? To find out that world, Motivaction has developed its unique values and lifestyle research Mentality™.

 ![](https://www.motivaction.nl/images/site-new/home/basismodel-mentality.png)

 [ Contact ](https://www.motivaction.nl/en/contact)

 [ More info ](https://www.motivaction.nl/en/mentality)

 We help our clients **grow** and
 realize more **impact** through **insight**
into what **drives** their target audience.

---

 [ ![](https://www.motivaction.nl/media/yootheme/cache/95/kevin-hengstz-profile-956e255b.jpg?src=images/site-new/home/experts/kevin-hengstz-profile.jpg&thumbnail=190,190,&hash=af46febd)

 ](https://www.motivaction.nl/onze-mensen/kevin-hengstz)##### Kevin Hengstz

 Senior Research Consultant

 [ ![](https://www.motivaction.nl/media/yootheme/cache/a0/amber-profiel-a0022dd4.jpg?src=images/site-new/home/experts/amber-profiel.jpg&thumbnail=190,190,&hash=0907a371)

 ](https://motivaction.ttwbstaging.nl/peopledev/amber-porsius)##### Amber Porsius

 Teamleider M-Select

 [ ![](https://www.motivaction.nl/media/yootheme/cache/1f/cecilia-profiel-1f8866ba.jpg?src=images/site-new/home/experts/cecilia-profiel.jpg&thumbnail=190,190,&hash=2d04faab)

 ](https://motivaction.ttwbstaging.nl/peopledev/cecilia-keuchenius)##### Cecilia Keuchenius

 Senior Research Consultant

 [ ![](https://www.motivaction.nl/media/yootheme/cache/6f/marcel-profiel-6f7ffafe.jpg?src=images/site-new/home/experts/marcel-profiel.jpg&thumbnail=190,190,&hash=57191f4e)

 ](https://motivaction.ttwbstaging.nl/peopledev/marcel-voorn)##### Marcel Voorn

 Senior Research Consultant

 [ ![](https://www.motivaction.nl/media/yootheme/cache/7c/merel-profiel-7c3bf6e5.jpg?src=images/site-new/home/experts/merel-profiel.jpg&thumbnail=190,190,&hash=978899c5)

 ](https://motivaction.ttwbstaging.nl/peopledev/merel-zuiderduin)##### Merel Zuiderduin

 Research Manager

 ![](https://www.motivaction.nl/media/yootheme/cache/c3/jij-profiel-c37f45f9.jpg?src=images/site-new/home/experts/jij-profiel.jpg&thumbnail=190,190,&hash=ce9e250e)

##### Jij?

Kom ons team versterken!

 [ ![](https://www.motivaction.nl/media/yootheme/cache/95/kevin-hengstz-profile-956e255b.jpg?src=images/site-new/home/experts/kevin-hengstz-profile.jpg&thumbnail=190,190,&hash=af46febd) ](https://www.motivaction.nl/onze-mensen/kevin-hengstz)##### Kevin Hengstz

Senior Research Consultant

 ![](https://www.motivaction.nl/media/yootheme/cache/a0/amber-profiel-a0022dd4.jpg?src=images/site-new/home/experts/amber-profiel.jpg&thumbnail=190,190,&hash=0907a371)

##### Amber Porsius

Team Leader M-Select

 ![](https://www.motivaction.nl/media/yootheme/cache/1f/cecilia-profiel-1f8866ba.jpg?src=images/site-new/home/experts/cecilia-profiel.jpg&thumbnail=190,190,&hash=2d04faab)

##### Cecilia Keuchenius

Senior Research Consultant

 ![](https://www.motivaction.nl/media/yootheme/cache/6f/marcel-profiel-6f7ffafe.jpg?src=images/site-new/home/experts/marcel-profiel.jpg&thumbnail=190,190,&hash=57191f4e)

##### Marcel Voorn

Senior Research Consultant

 ![](https://www.motivaction.nl/media/yootheme/cache/7c/merel-profiel-7c3bf6e5.jpg?src=images/site-new/home/experts/merel-profiel.jpg&thumbnail=190,190,&hash=978899c5)

##### Merel Zuiderduin

Research Manager

 [ ![](https://www.motivaction.nl/media/yootheme/cache/c3/jij-profiel-c37f45f9.jpg?src=images/site-new/home/experts/jij-profiel.jpg&thumbnail=190,190,&hash=ce9e250e) ](https://www.motivaction.nl/en/career/career)##### You?

Come join our team!

 [](#)

 [](#)

---

 [ Make an appointment ](https://www.motivaction.nl/en/contact)

## Schema

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