--- title: "About" description: "" url: "https://www.motivaction.nl/en/about" date: "2026-11-10T02:02:17+00:00" language: "en-GB" --- # Motivaction knows what drives people We are an independent market research agency with creative thinkers. Together with our clients, our experts look for the best solution. We help our clients realise growth, and impact. [ Contact ](https://www.motivaction.nl/en/contact) [![](https://www.motivaction.nl/images/site-new/icons/moti-down-icon.svg)](#next) # Motivaction weet wat mensen drijft We zijn een onafhankelijk marktonderzoeksbureau met creatieve denkers. In samenspraak met opdrachtgevers gaan onze experts op zoek naar de beste oplossing voor jouw vraagstuk. Zo helpen wij groei en impact te realiseren bij onze klanten. [ Contact ](https://www.motivaction.nl/en/contact) #### Motivaction Since our start in 1984, we conduct research into motives and drivers behind behaviour. We work with an enthusiastic team of more than 100 research experts for the B2B and B2C organisations. ![](https://www.motivaction.nl/media/yootheme/cache/62/oprichting-624ba965.jpg?src=images/site-new/over-ons/oprichting.jpg&thumbnail=400,475,&hash=8ddfd357) ![](https://www.motivaction.nl/images/Kevin%20EEG%20webinar%202.jpg) ![](https://www.motivaction.nl/images/IMG-20211025-WA0005.jpg) ![](https://www.motivaction.nl/images/20100310172.jpg) ![](https://www.motivaction.nl/images/Kevin%20EEG%20webinar%202.jpg) ![](https://www.motivaction.nl/images/IMG-20211025-WA0005.jpg) ![](https://www.motivaction.nl/images/20100310172.jpg) [ ![](https://www.motivaction.nl/media/yootheme/cache/c1/kyle-glenn-nXt5HtLmlgE-unsplash%20kopieren-c12fa7be.jpg?src=images/kyle-glenn-nXt5HtLmlgE-unsplash%20kopieren.jpg&thumbnail=1200,235,&hash=cc442255) ### International research networks ](https://www.motivaction.nl/en/about/internationale-onderzoeksnetwerken) [ ![](https://www.motivaction.nl/media/yootheme/cache/8a/john-schnobrich-FlPc9_VocJ4-unsplash%201-8af45fa1.jpg?src=images/john-schnobrich-FlPc9_VocJ4-unsplash%201.jpg&thumbnail=1200,235,&hash=8cea5b3c) ### Collaboration partners ](https://www.motivaction.nl/en/about/samenwerkingspartners) [ ![](https://www.motivaction.nl/media/yootheme/cache/2f/dan-dimmock-3mt71MKGjQ0-unsplash-2f5c401c.jpg?src=images/dan-dimmock-3mt71MKGjQ0-unsplash.jpg&thumbnail=1200,235,&hash=91f89a02) ### Research Facilities ](https://www.motivaction.nl/en/about/onderzoeksruimtes) [ ![](https://www.motivaction.nl/media/yootheme/cache/39/agence-olloweb-d9ILr-dbEdg-unsplash-39524783.jpg?src=images/agence-olloweb-d9ILr-dbEdg-unsplash.jpg&thumbnail=1200,235,&hash=f22013fb) ### Quality control and certification ](https://www.motivaction.nl/en/about/quality-control-and-quality-marks) We help our clients **grow** and realize more **impact** through **insight** into what **drives** their target audience. --- [ ![](https://www.motivaction.nl/media/yootheme/cache/95/kevin-hengstz-profile-956e255b.jpg?src=images/site-new/home/experts/kevin-hengstz-profile.jpg&thumbnail=190,190,&hash=af46febd) ](https://www.motivaction.nl/onze-mensen/kevin-hengstz)##### Kevin Hengstz Senior Research Consultant [ ![](https://www.motivaction.nl/media/yootheme/cache/a0/amber-profiel-a0022dd4.jpg?src=images/site-new/home/experts/amber-profiel.jpg&thumbnail=190,190,&hash=0907a371) ](https://motivaction.ttwbstaging.nl/peopledev/amber-porsius)##### Amber Porsius Teamleider M-Select [ ![](https://www.motivaction.nl/media/yootheme/cache/1f/cecilia-profiel-1f8866ba.jpg?src=images/site-new/home/experts/cecilia-profiel.jpg&thumbnail=190,190,&hash=2d04faab) ](https://motivaction.ttwbstaging.nl/peopledev/cecilia-keuchenius)##### Cecilia Keuchenius Senior Research Consultant [ ![](https://www.motivaction.nl/media/yootheme/cache/6f/marcel-profiel-6f7ffafe.jpg?src=images/site-new/home/experts/marcel-profiel.jpg&thumbnail=190,190,&hash=57191f4e) ](https://motivaction.ttwbstaging.nl/peopledev/marcel-voorn)##### Marcel Voorn Senior Research Consultant [ ![](https://www.motivaction.nl/media/yootheme/cache/7c/merel-profiel-7c3bf6e5.jpg?src=images/site-new/home/experts/merel-profiel.jpg&thumbnail=190,190,&hash=978899c5) ](https://motivaction.ttwbstaging.nl/peopledev/merel-zuiderduin)##### Merel Zuiderduin Research Manager ![](https://www.motivaction.nl/media/yootheme/cache/c3/jij-profiel-c37f45f9.jpg?src=images/site-new/home/experts/jij-profiel.jpg&thumbnail=190,190,&hash=ce9e250e) ##### Jij? Kom ons team versterken! [ ![](https://www.motivaction.nl/media/yootheme/cache/95/kevin-hengstz-profile-956e255b.jpg?src=images/site-new/home/experts/kevin-hengstz-profile.jpg&thumbnail=190,190,&hash=af46febd) ](https://www.motivaction.nl/onze-mensen/kevin-hengstz)##### Kevin Hengstz Senior Research Consultant ![](https://www.motivaction.nl/media/yootheme/cache/a0/amber-profiel-a0022dd4.jpg?src=images/site-new/home/experts/amber-profiel.jpg&thumbnail=190,190,&hash=0907a371) ##### Amber Porsius Team Leader M-Select ![](https://www.motivaction.nl/media/yootheme/cache/1f/cecilia-profiel-1f8866ba.jpg?src=images/site-new/home/experts/cecilia-profiel.jpg&thumbnail=190,190,&hash=2d04faab) ##### Cecilia Keuchenius Senior Research Consultant ![](https://www.motivaction.nl/media/yootheme/cache/6f/marcel-profiel-6f7ffafe.jpg?src=images/site-new/home/experts/marcel-profiel.jpg&thumbnail=190,190,&hash=57191f4e) ##### Marcel Voorn Senior Research Consultant ![](https://www.motivaction.nl/media/yootheme/cache/7c/merel-profiel-7c3bf6e5.jpg?src=images/site-new/home/experts/merel-profiel.jpg&thumbnail=190,190,&hash=978899c5) ##### Merel Zuiderduin Research Manager [ ![](https://www.motivaction.nl/media/yootheme/cache/c3/jij-profiel-c37f45f9.jpg?src=images/site-new/home/experts/jij-profiel.jpg&thumbnail=190,190,&hash=ce9e250e) ](https://www.motivaction.nl/en/career/career)##### You? Come join our team! [](#) [](#) --- [ Make an appointment ](https://www.motivaction.nl/en/contact) #### Sustainability & CSR Motivaction cares about the environment. The starting point is to decrease our 'social footprint'. We strive for a healthy balance between our business objectives, objectives in the field of personnel policy, and social objectives with regard to the environment. #### Our standard ISO 20252 is the standard for market and opinion research and contains both requirements with regard to the research organization itself and requirements with regard to management of the research process. The Statement of Applicability related to this standard can be viewed here. ![](https://www.motivaction.nl/images/MicrosoftTeams-image%2011.png) ![](https://www.motivaction.nl/images/MicrosoftTeams-image%2011.png) ![](https://www.motivaction.nl/media/yootheme/cache/83/MicrosoftTeams-image%209-83efbd5d.png?src=images/MicrosoftTeams-image%209.png&thumbnail=685,685,&hash=d46edf79) ![](https://www.motivaction.nl/media/yootheme/cache/ef/MicrosoftTeams-image%2010-ef430420.png?src=images/MicrosoftTeams-image%2010.png&thumbnail=685,685,&hash=fa2f66ff) ![](https://www.motivaction.nl/media/yootheme/cache/fa/MicrosoftTeams-image%208-faaabdaf.png?src=images/MicrosoftTeams-image%208.png&thumbnail=685,685,&hash=3ba6870e) ![](https://www.motivaction.nl/media/yootheme/cache/8d/MicrosoftTeams-image%207-8d45b369.png?src=images/MicrosoftTeams-image%207.png&thumbnail=685,685,&hash=b8bad04d) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.motivaction.nl/en" }, { "@type": "ListItem", "position": 2, "name": "About", "item": "https://www.motivaction.nl/en/about.md" } ] } ```