What do housing consumers want?
We make recommendations to real estate developers, investors, city governments, housing cooperatives, urban planners, and architects on how they can best respond to citizens’ needs, while also achieving the desired social infrastructure in a living environment.
Over the past few decades, the housing market has changed from being a supply-oriented to a demand-oriented market. In this context, a focused image and positioning are indispensable in increasing marketability in this sector. Insight into housing consumers’ motives and preferences is essential for city governments, housing cooperatives and real estate developers.
Target-group oriented regional development
Housing and living preferences are becoming increasingly more varied. This is why information on age, income and the composition of households is no longer sufficient for truly being able to reach housing consumers. With the Mentality milieus and the Citizenship Styles tools, we can offer you sharp insight into people's housing perceptions, and how these develop. We also identify people’s spatial preferences when it comes to living, recreation, shopping and working.
We make an explicit connection between the physical and the social domains, and offer solutions for questions involving aspects such as: facilities, mixed functions, regional positioning, redesign, and urban renewal. This approach makes it possible to achieve a realistic and more profitable positioning of a neighborhood or area. We also provide a richer input for briefings with designers, architects, communications and other experts.
Quality of life
We make recommendations to real estate developers, investors, city governments, housing cooperatives, urban planners, and architects on how they can best respond to citizens’ needs, while also achieving the desired social infrastructure in a living environment. These insights also contribute to the improvement in the quality of life in neighborhoods and districts.
Using the results, our clients create a suitable offer, and communicate this effectively. By setting up a residents’ panel, we can supply you with the necessary information and immediate feedback. You will receive answers to questions such as:
- Which types of people would like to live in which areas?
- Which citizenship styles mix well in a neighborhood?
- What is the most effective urban design for a new area?
- How can an existing neighborhood best be restructured?
- Which facilities are desirable?
- Which milieus live where in the Netherlands?
Depending on the question and the phase of the marketing or policy cycle, Motivaction can offer several products related to housing perceptions. For example, it is possible to create a target group or trend analysis, develop regional visions, issue communications recommendations or perform an image, customer-satisfaction or market test study. Motivaction has been performing Mentality research since 1997, which has resulted the compilation of a substantial amount of data. In addition, we work closely with WDM, giving us access to a zip code database with national coverage, which is also linked to the Mentality segmentation tool.