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In this webshop, you will find reports, datasets, and profile analyses that help you better understand your target groups and reach them more effectively. All our products are based on current research, scientifically substantiated, and directly applicable in communication, strategy, or policy. Whether you are looking for a clear report, a dataset for your own analysis, or more in-depth information on Mentality or Culture & Leisure Profiles, you will find it here.

View the range, choose what you need, and get started right away.

Motivaction Webshop

Get quick access to insights that matter

In this webshop, you will find reports, datasets, and profile analyses that help you better understand your target groups and reach them more effectively. All our products are based on current research, scientifically substantiated, and directly applicable in communication, strategy, or policy. Whether you are looking for a clear report, a dataset for your own analysis, or more in-depth information on Mentality or Culture & Leisure Profiles, you will find it here.

View the range, choose what you need, and get started right away.

Basic report on mentality

2500,00

Basic report on mentality

Know what drives people. This basic report describes the eight Mentality environments: from traditional citizen to cosmopolitan.

The Mentality model provides insight into the deeper values, needs, and lifestyles of Dutch people. What people find important in their daily lives. This basic report describes the eight Mentality environments: from traditional citizen to postmodern hedonist.

You will learn how these groups think, act, and consume, and how to reach them effectively. Indispensable if you want insight into the world of your target group. Because if you really know your target group, you can better tailor your product, service, and communication to the world of the people you want to reach.

👉 Includes: profile descriptions, core values, mood boards, and social trends.
2500,00
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