---
title: "Insights in what drives consumers in the plant-based food market"
description: ""
url: "https://www.motivaction.nl/en/downloads-en/download-plant-based-food"
date: "2026-11-12T10:20:05+00:00"
language: "en-GB"
---

#  Insights in what drives consumers in the plant-based food market

19 October 2017

Food and protein markets will evolve massively in the coming years. The demand for protein remains high. In Western worlds 'high' protein is hot. The consumer awareness of the benefits of plant-based foods is growing, prices for dairy protein are soaring again, new proteins and technologies arise.

 Debates on the availability of proteins and the impact on food security, economy and geo-politics, as well as the impact of protein production on the climate will intensify. Global transition is imminent in the food, petfood and feed industries.

 Motivaction researched consumer drives in the plant-based food market and customer awareness and the protein understanding.

## Download the two presentations

![](https://www.motivaction.nl/images/plant-based-food.jpg)

  Share this article

- [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fdownloads-en%2Fdownload-plant-based-food)
- [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fdownloads-en%2Fdownload-plant-based-food)
- [](https://t.me/share/url?url=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fdownloads-en%2Fdownload-plant-based-food&text=)
- [](https://api.whatsapp.com/send?text=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fdownloads-en%2Fdownload-plant-based-food)

---

 Questions?

 ![](https://www.motivaction.nl/images/site-new/icons/spacer.jpg)

 ![](https://www.motivaction.nl/images/site-new/icons/spacer.jpg)

---

 More Downloads

####  Glocalities Flash Reports

 Pieter Paul Verheggen

01 October 2014

[Bekijk pagina](https://www.motivaction.nl/en/downloads-en/flash-reports)

 ![](https://www.motivaction.nl/media/yootheme/cache/ab/The-rich-flash-divide-ab4d9725.jpg?src=images/Nieuwsintrodefinitief/The-rich-flash-divide.jpg&thumbnail=1200,600,&hash=52273bd8)

####  Flash Report: The global rich survey: divide between social and self-oriented rich

 Pieter Paul Verheggen

19 January 2016

[Bekijk pagina](https://www.motivaction.nl/en/downloads-en/flash-report-the-global-rich-survey-divide-between-social-and-self-oriented-rich)

 ![eco-conscious consumers](https://www.motivaction.nl/media/yootheme/cache/46/Eco-conscious-small-463d8d45.jpg?src=images/NieuwsIntro/Eco-conscious-small.jpg&thumbnail=1200,600,&hash=2d225e8a)

####  Meet the eco-conscious consumers

 Pieter Paul Verheggen

22 March 2017

[Bekijk pagina](https://www.motivaction.nl/en/downloads-en/meet-the-eco-conscious-consumers)

 ![](https://www.motivaction.nl/images/flash/Flash_report_European_klein.jpg)

####  Flash Report: European Parliamentary Elections

 Pieter Paul Verheggen

24 October 2014

[Bekijk pagina](https://www.motivaction.nl/en/downloads-en/glocalities-flash-report-2-european-parliamentary-elections)

## Schema

```json
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.motivaction.nl/en"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "Downloads",
            "item": "https://www.motivaction.nl/en/actualities/downloads"
        },
        {
            "@type": "ListItem",
            "position": 3,
            "name": "Insights in what drives consumers in the plant-based food market",
            "item": "https://www.motivaction.nl/en/downloads-en/download-plant-based-food.md"
        }
    ]
}
```

```json
{
    "@context": "https://schema.org",
    "@type": "Article",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://www.motivaction.nl/en/downloads-en/download-plant-based-food.md"
    },
    "headline": "Insights in what drives consumers in the plant-based food market",
    "image": {
        "@type": "ImageObject",
        "url": "https://www.motivaction.nl/images/site-new/Articles/Website-Intro.jpg"
    },
    "publisher": {
        "@type": "Organization",
        "name": "Motivaction Marktonderzoeksbureau",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.motivaction.nl/images/site-new/logo/motivaction-logo-structured-data.jpg"
        }
    },
    "author": {
        "@type": "Person",
        "name": "Pieter Paul Verheggen",
        "url": "https://www.motivaction.nl/onze-mensen/pieter-paul-verheggen"
    },
    "datePublished": "2017-10-19T13:23:13+00:00",
    "dateCreated": "2017-10-19T13:23:13+00:00",
    "dateModified": "2024-05-16T13:28:07+00:00"
}
```