---
title: "Flash Report: China & Europe"
description: "Every target group that you select in China is sizeable, but choosing, understanding and reaching the right consumer is, the challenge for western marketers."
url: "https://www.motivaction.nl/en/downloads-en/glocalities-flash-report-1-china-and-europe"
date: "2026-11-12T10:06:44+00:00"
language: "en-GB"
---

#  Flash Report: China & Europe

24 October 2014

## The tiger awakens: blending cultural ingredients for growth.

China's size and growth can be an opportunity, but it can also be a pitfall. For example, where do you begin? Every target group that you select in China is sizeable, but choosing, understanding and reaching the right consumer segment is, in reality, the great challenge for western marketers.

[Download the Flash Report: China & Europe. The tiger awakens: blending cultural ingredients for growth.](https://www.glocalities.com/reports/china-europe)

  Share this article

- [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fdownloads-en%2Fglocalities-flash-report-1-china-and-europe)
- [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fdownloads-en%2Fglocalities-flash-report-1-china-and-europe)
- [](https://t.me/share/url?url=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fdownloads-en%2Fglocalities-flash-report-1-china-and-europe&text=)
- [](https://api.whatsapp.com/send?text=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fdownloads-en%2Fglocalities-flash-report-1-china-and-europe)

---

 Questions?

 ![](https://www.motivaction.nl/images/site-new/icons/spacer.jpg)

 ![](https://www.motivaction.nl/images/site-new/icons/spacer.jpg)

---

 More Downloads

 ![Download our millennial flash report](https://www.motivaction.nl/images/flash/Flash04.jpg)

####  Flash Report: The disruptive mindset of millennials around the globe

 Pieter Paul Verheggen

11 November 2014

[Bekijk pagina](https://www.motivaction.nl/en/downloads-en/glocalities-flash-report-the-disruptive-mindset-of-millennials-around-the-globe)

 ![](https://www.motivaction.nl/images/GenderPolarization-Website-Intro.jpg)

####  Growing despair and polarization between young women & men impacts elections

 ![](https://www.motivaction.nl/media/yootheme/cache/00/MartijnL_400x400-00075275.png?src=images/site-new/onze-mensen/400-400new/MartijnL_400x400.png&thumbnail=44,44,&hash=60c0839e)

Martijn Lampert

15 April 2024

[Bekijk pagina](https://www.motivaction.nl/en/downloads-en/growing-despair-and-polarization-between-young-women-men-impacts-elections)

 ![](https://www.motivaction.nl/media/yootheme/cache/ab/The-rich-flash-divide-ab4d9725.jpg?src=images/Nieuwsintrodefinitief/The-rich-flash-divide.jpg&thumbnail=1200,600,&hash=52273bd8)

####  Flash Report: The global rich survey: divide between social and self-oriented rich

 Pieter Paul Verheggen

19 January 2016

[Bekijk pagina](https://www.motivaction.nl/en/downloads-en/flash-report-the-global-rich-survey-divide-between-social-and-self-oriented-rich)

 ![eco-conscious consumers](https://www.motivaction.nl/media/yootheme/cache/46/Eco-conscious-small-463d8d45.jpg?src=images/NieuwsIntro/Eco-conscious-small.jpg&thumbnail=1200,600,&hash=2d225e8a)

####  Meet the eco-conscious consumers

 Pieter Paul Verheggen

22 March 2017

[Bekijk pagina](https://www.motivaction.nl/en/downloads-en/meet-the-eco-conscious-consumers)

## Schema

```json
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.motivaction.nl/en"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "Downloads",
            "item": "https://www.motivaction.nl/en/actualities/downloads"
        },
        {
            "@type": "ListItem",
            "position": 3,
            "name": "Flash Report: China & Europe",
            "item": "https://www.motivaction.nl/en/downloads-en/glocalities-flash-report-1-china-and-europe.md"
        }
    ]
}
```

```json
{
    "@context": "https://schema.org",
    "@type": "Article",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://www.motivaction.nl/en/downloads-en/glocalities-flash-report-1-china-and-europe.md"
    },
    "headline": "Flash Report: China & Europe",
    "description": "Every target group that you select in China is sizeable, but choosing, understanding and reaching the right consumer is, the challenge for western marketers.",
    "image": {
        "@type": "ImageObject",
        "url": "https://www.motivaction.nl/images/flash/Flash01.jpg"
    },
    "publisher": {
        "@type": "Organization",
        "name": "Motivaction Marktonderzoeksbureau",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.motivaction.nl/images/site-new/logo/motivaction-logo-structured-data.jpg"
        }
    },
    "author": {
        "@type": "Person",
        "name": "Pieter Paul Verheggen",
        "url": "https://www.motivaction.nl/onze-mensen/pieter-paul-verheggen"
    },
    "datePublished": "2014-10-24T14:51:23+00:00",
    "dateCreated": "2014-10-24T14:51:23+00:00",
    "dateModified": "2023-02-17T10:37:35+00:00"
}
```