---
title: "Meet the eco-conscious consumers"
description: ""
url: "https://www.motivaction.nl/en/downloads-en/meet-the-eco-conscious-consumers"
date: "2026-11-12T10:06:42+00:00"
language: "en-GB"
---

#  Meet the eco-conscious consumers

22 March 2017

The eco-conscious consumers are more price conscious and prefer local brands. However, they are also 3 times more likely to buy an innovative product if it has a strong environmental focus. Download the full report

The inner values of eco-conscious consumers are quite different versus the non eco-conscious consumers. Tapping into these values and their preferences increases the effectiveness of your marketing and sales efforts. This analysis on a global scale gives you a clear view of how to target this specific segment of consumers in order to be successful. Do you want to understand what this means for your organization, brand and/or product category?

[![](https://www.motivaction.nl/images/Invoegen_website/header-eco-conscious.jpg)](https://glocalities.com/reports/eco-conscious-report)

**Download the full report and infographic at [glocalities.com](https://glocalities.com/reports/eco-conscious-report).**

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