---
title: "Expertises Motivaction"
description: ""
url: "https://www.motivaction.nl/en/expertises/all-expertises"
date: "2026-11-08T18:03:47+00:00"
language: "en-GB"
---

#  Expertises

We are dedicated research experts who provide your organization with insights for growth and impact. Discover our areas of expertise and what we can do for you here.

#  Expertises

We are dedicated research experts who provide your organization with insights for growth and impact. Discover our areas of expertise and what we can do for you here.

[ ![Communication research](https://www.motivaction.nl/media/yootheme/cache/12/branding-teaser-12b0bca0.jpg?src=images/site-new/expterises/branding/branding-teaser.jpg&thumbnail=200,400,&hash=f27111cc)

 ](https://www.motivaction.nl/en/expertises/branding-positioning-and-communication)

### Branding, positioning, and communication

How do you choose the right position in the market for your organisation? And how do you connect your branding and communication to your target group?

[Read more](https://www.motivaction.nl/en/expertises/branding-positioning-and-communication)

[ ![Big data analytics, insights and research](https://www.motivaction.nl/media/yootheme/cache/12/data-teaser-125332aa.jpg?src=images/site-new/expterises/data/data-teaser.jpg&thumbnail=200,400,&hash=53680ef6)

 ](https://www.motivaction.nl/en/expertises/data-and-analytics)

### Data and analytics

Our existing database contains a wealth of information that you can use to refine or adapt your policy and to gain insights into who your target group is.

[Read more](https://www.motivaction.nl/en/expertises/data-and-analytics)

[ ![EthnoMarketing](https://www.motivaction.nl/media/yootheme/cache/91/diversiteit-teaser-912eb21e.jpg?src=images/site-new/expterises/diversiteit/diversiteit-teaser.jpg&thumbnail=200,400,&hash=478f1d65)

 ](https://www.motivaction.nl/en/our-expertises/diversity-and-inclusion)

### Diversity and inclusion

Increase the reach and effect of your communication among specific target groups. Integrate the variety of backgrounds into your marketing strategy.

[Read more](https://www.motivaction.nl/en/our-expertises/diversity-and-inclusion)

[ ![Product and innovation research](https://www.motivaction.nl/media/yootheme/cache/74/innovatie-teaser-74016c0c.jpg?src=images/site-new/expterises/innovatie/innovatie-teaser.jpg&thumbnail=200,400,&hash=01a2cc8e)

 ](https://www.motivaction.nl/en/expertises/innovation-and-concept-development)

### Innovation and concept development

Develop a successful new concept with our help and in co-creation with your customer. Let your propositions optimally match customer needs and realise a higher chance of success.

[Read more](https://www.motivaction.nl/en/expertises/innovation-and-concept-development)

[ ![International Market Research](https://www.motivaction.nl/media/yootheme/cache/15/internationaal-teaser-159cede6.jpg?src=images/site-new/expterises/internationaal/internationaal-teaser.jpg&thumbnail=200,400,&hash=8614df23)

 ](https://www.motivaction.nl/en/expertises/international-market-research)

### International market research

Together with Glocalities, we have developed the international lifestyle survey, which gives us a rich database of values, lifestyles, trends, and culture.

[Read more](https://www.motivaction.nl/en/expertises/international-market-research)

[ ![](https://www.motivaction.nl/media/yootheme/cache/5f/teaser-arbeidsmarkt-5f98c556.jpg?src=images/site-new/expterises/arbeidsmarkt/teaser-arbeidsmarkt.jpg&thumbnail=200,400,&hash=7e135905)

 ](https://www.motivaction.nl/en/expertises/job-market)

### Job market

Data-driven job market research provides insight into which employees fit a successful organization. Together we work on the success of your employees.

[Read more](https://www.motivaction.nl/en/expertises/job-market)

[ ![Quantitative Research](https://www.motivaction.nl/media/yootheme/cache/21/Quantitative-research-small-2130b535.jpg?src=images/Onderzoeksmethoden/Quantitative-research-small.jpg&thumbnail=200,400,&hash=d4802154)

 ](https://www.motivaction.nl/en/expertises/influencing-behaviour)

### Quantitative Research: Characteristics and Methods

[Read more](https://www.motivaction.nl/en/expertises/influencing-behaviour)

[ ![stakeholder reputation insights](https://www.motivaction.nl/media/yootheme/cache/7d/reputatie-teaser-7d6fa760.jpg?src=images/site-new/expterises/reputatie/reputatie-teaser.jpg&thumbnail=200,400,&hash=5308ce25)

 ](https://www.motivaction.nl/en/expertises/reputation)

### Reputation

Reputation is the most important intangible asset of any organisation or brand. View your reputation from the perspective of your stakeholders.

[Read more](https://www.motivaction.nl/en/expertises/reputation)

[ ![](https://www.motivaction.nl/media/yootheme/cache/02/teaser-duurzaamheid-025550dd.jpg?src=images/site-new/expterises/duurzaamheid/teaser-duurzaamheid.jpg&thumbnail=200,400,&hash=ead76fca)

 ](https://www.motivaction.nl/en/expertises/sustainability)

### Sustainability

What does your target audience think about sustainability? We know how to effectively communicate with your target audience about sustainability.

[Read more](https://www.motivaction.nl/en/expertises/sustainability)

[ ![Target Group Analysis and Segmentation](https://www.motivaction.nl/media/yootheme/cache/87/doelgroep-teaser-8757da9f.jpg?src=images/site-new/expterises/doelgroep/doelgroep-teaser.jpg&thumbnail=200,400,&hash=e91c378e)

 ](https://www.motivaction.nl/en/expertises/target-group-thinking)

### Target group thinking

Your organisation achieves growth and success by tailoring the strategy to your target groups. We know which underlying motives, norms, and values explain their opinion and behaviour.

[Read more](https://www.motivaction.nl/en/expertises/target-group-thinking)

 We help our clients **grow** and
realize more **impact** through **insight**
into what **drives** their target audience.

---

 [ ![](https://www.motivaction.nl/media/yootheme/cache/95/kevin-hengstz-profile-956e255b.jpg?src=images/site-new/home/experts/kevin-hengstz-profile.jpg&thumbnail=190,190,&hash=af46febd)

 ](https://www.motivaction.nl/onze-mensen/kevin-hengstz)##### Kevin Hengstz

Senior Research Consultant

 [ ![](https://www.motivaction.nl/media/yootheme/cache/a0/amber-profiel-a0022dd4.jpg?src=images/site-new/home/experts/amber-profiel.jpg&thumbnail=190,190,&hash=0907a371)

 ](https://www.motivaction.nl/onze-mensen/amber-porsius)##### Amber Porsius

Team Lead M-select

 [ ![](https://www.motivaction.nl/media/yootheme/cache/1f/cecilia-profiel-1f8866ba.jpg?src=images/site-new/home/experts/cecilia-profiel.jpg&thumbnail=190,190,&hash=2d04faab)

 ](https://www.motivaction.nl/onze-mensen/cecilia-keuchenius)##### Cecilia Keuchenius

Senior Research Consultant

 [ ![](https://www.motivaction.nl/media/yootheme/cache/6f/marcel-profiel-6f7ffafe.jpg?src=images/site-new/home/experts/marcel-profiel.jpg&thumbnail=190,190,&hash=57191f4e)

 ](https://www.motivaction.nl/onze-mensen/marcel-voorn)##### Marcel Voorn

Senior Research Consultant

 [ ![](https://www.motivaction.nl/media/yootheme/cache/7c/merel-profiel-7c3bf6e5.jpg?src=images/site-new/home/experts/merel-profiel.jpg&thumbnail=190,190,&hash=978899c5)

 ](https://www.motivaction.nl/onze-mensen/merel-zuiderduin)##### Merel Zuiderduin

Research Manager

 [ ![](https://www.motivaction.nl/media/yootheme/cache/c3/jij-profiel-c37f45f9.jpg?src=images/site-new/home/experts/jij-profiel.jpg&thumbnail=190,190,&hash=ce9e250e)

 ](https://www.motivaction.nl/onze-vacatures)##### You?

Come and join us!

 [ ![](https://www.motivaction.nl/media/yootheme/cache/95/kevin-hengstz-profile-956e255b.jpg?src=images/site-new/home/experts/kevin-hengstz-profile.jpg&thumbnail=190,190,&hash=af46febd) ](https://www.motivaction.nl/onze-mensen/kevin-hengstz)##### Kevin Hengstz

Senior Research Consultant

 ![](https://www.motivaction.nl/media/yootheme/cache/a0/amber-profiel-a0022dd4.jpg?src=images/site-new/home/experts/amber-profiel.jpg&thumbnail=190,190,&hash=0907a371)

##### Amber Porsius

Teamleider M-Select

 ![](https://www.motivaction.nl/media/yootheme/cache/1f/cecilia-profiel-1f8866ba.jpg?src=images/site-new/home/experts/cecilia-profiel.jpg&thumbnail=190,190,&hash=2d04faab)

##### Cecilia Keuchenius

Senior Research Consultant

 ![](https://www.motivaction.nl/media/yootheme/cache/6f/marcel-profiel-6f7ffafe.jpg?src=images/site-new/home/experts/marcel-profiel.jpg&thumbnail=190,190,&hash=57191f4e)

##### Marcel Voorn

Senior Research Consultant

 ![](https://www.motivaction.nl/media/yootheme/cache/7c/merel-profiel-7c3bf6e5.jpg?src=images/site-new/home/experts/merel-profiel.jpg&thumbnail=190,190,&hash=978899c5)

##### Merel Zuiderduin

Research Manager

 ![](https://www.motivaction.nl/media/yootheme/cache/c3/jij-profiel-c37f45f9.jpg?src=images/site-new/home/experts/jij-profiel.jpg&thumbnail=190,190,&hash=ce9e250e)

##### Jij?

Kom ons team versterken!

 [](#)

 [](#)

---

 [ Make an appointment ](https://www.motivaction.nl/en/contact)

 News

 [![](https://www.motivaction.nl/images/article_images/NRC_artikel__eerst_heel_lang_traag_dan_ineens_super_snel-Website-Intro.jpg)](https://www.motivaction.nl/en/news/tipping-points-in-the-climate-transition-is-the-netherlands-ready-to-accelerate)

####  Tipping points in the climate transition: Is the Netherlands ready to accelerate?

 ![](https://www.motivaction.nl/media/yootheme/cache/68/pers_jorn-685c5507.jpg?src=images/site-new/onze-mensen/400-400new/pers_jorn.jpg&thumbnail=44,55,&hash=681c14f2)

Jorn Lingsma

[Read more](https://www.motivaction.nl/en/news/tipping-points-in-the-climate-transition-is-the-netherlands-ready-to-accelerate)

 [![](https://www.motivaction.nl/images/article_images/Datakwaliteit_artikelen-Website-Intro_1.png)](https://www.motivaction.nl/en/news/data-quality-at-stempunt-a-guarantee-for-reliable-insights)

####  Data Quality at StemPunt: A guarantee for reliable insights

 ![](https://www.motivaction.nl/media/yootheme/cache/c3/pers_bartb-c3e154dd.jpg?src=images/site-new/onze-mensen/400-400/pers_bartb.jpg&thumbnail=44,55,&hash=0cef2d68)

Bart Berkhout

[Read more](https://www.motivaction.nl/en/news/data-quality-at-stempunt-a-guarantee-for-reliable-insights)

 [![](https://www.motivaction.nl/images/article_images/Finfluencers_-_blog_fintality-Website-Intro.jpg)](https://www.motivaction.nl/en/news/finfluencers-on-the-rise-15-of-dutch-investors-follow-social-media-advice)

####  Finfluencers on the rise: 15% of Dutch investors follow Social Media advice

 ![](https://www.motivaction.nl/media/yootheme/cache/10/pers_rob-10645ae9.jpg?src=images/site-new/onze-mensen/400-400new/pers_rob.jpg&thumbnail=44,55,&hash=6a970961)

Rob Doornbos

[Read more](https://www.motivaction.nl/en/news/finfluencers-on-the-rise-15-of-dutch-investors-follow-social-media-advice)

 [ More news ](https://www.motivaction.nl/en/actualities/news)

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