Branding, positioning, and communication
How do you choose the right position in the market for your organisation? And how do you connect your branding and communication to your target group?
Data and analytics
Our existing database contains a wealth of information that you can use to refine or adapt your policy and to gain insights into who your target group is.
Diversity and inclusion
Increase the reach and effect of your communication among specific target groups. Integrate the variety of backgrounds into your marketing strategy.
Influencing Behaviour
Our experts offer concrete tools and tactics to steer the behaviour of your target group into the desired direction.
Innovation and concept development
Develop a successful new concept with our help and in co-creation with your customer. Let your propositions optimally match customer needs and realise a higher chance of success.
International market research
Together with Glocalities, we have developed the international lifestyle survey, which gives us a rich database of values, lifestyles, trends, and culture.
Job market
Data-driven job market research provides insight into which employees fit a successful organization. Together we work on the success of your employees.
Reputation
Reputation is the most important intangible asset of any organisation or brand. View your reputation from the perspective of your stakeholders.
Sustainability
What does your target audience think about sustainability? We know how to effectively communicate with your target audience about sustainability.
Target group thinking
Your organisation achieves growth and success by tailoring the strategy to your target groups. We know which underlying motives, norms, and values explain their opinion and behaviour.
