These people are pioneers of the experience culture. Experimentation and breaking with moral and social conventions has become a goal in and of itself for them.
Ambitions
- To be free
- Living in the ‘here and now’
- Gaining new experiences
- Being independent
Society and politics
- Not very involved
- Tolerant
- In favor of equal opportunities
Work and performance
- Does not have a central role in their life
- Less important than their private life
Lifestyle
- Impulsive
- Adventurous
- No obligations (‘anything goes’)
- Art and (popular) culture
- Focused on experiences
Social relationships
- Individualistic
- Friends are more important than family
Socio-demographics
- Just as many men as women
- More young people
- More people with a higher educational level
- All income levels
