--- title: "City centers are changing. Consumers are changing. And RMC Is changing too." description: "Discover how RMC is responding to the changing consumer and evolving city centers. With a renewed vision, approach, and collaboration with Motivaction, we remain relevant in a time where change is at the core" url: "https://www.motivaction.nl/en/news/city-centers-are-changing-consumers-are-changing-and-rmc-is-changing-too" date: "2026-11-14T17:20:06+00:00" language: "en-GB" --- # City centers are changing. Consumers are changing. And RMC Is changing too. 22 January 2024 **City centers have undergone a transformation in recent decades. Consumers behave differently, and the rise of online shopping has had a significant impact on physical retail spaces. This changing reality demands a renewed vision. That is why RMC is embracing a new brand identity.** If you frequently walk through city centers, you have undoubtedly noticed: the dynamics of urban areas are shifting. The types of stores are evolving, the number of visitors fluctuates, and consumers behave differently than before. Online shopping has had a lasting impact, and city centers are constantly adapting to these changes. For RMC, this transformation is nothing new. As a retail data and research label, they have been analyzing foot traffic in city centers for years. They translate raw data into valuable insights, offering a unique perspective on the functioning of urban areas. With the support of research agency **Motivaction**, RMC has renewed its vision and approach. This new course is accompanied by a fresh brand identity, reflected in a **new logo and corporate identity**. ### The story behind the new logo A new brand identity is more than just a new look; it tells the story of an organization. RMC’s new logo is an expression of their transformation. The **colors and shapes reflect what the company stands for**: - **Blue** represents **reliability and analytical strength**. RMC has years of experience in city center analysis and uses data-driven methods to provide insights. - **Yellow** stands for **curiosity and inspiration**. RMC continually searches for new insights and innovative ways to interpret city trends. With this renewed identity, RMC underlines its role as a **data-driven urban expert**. The company remains committed to helping clients understand changes in city centers and consumer behavior. Would you like to learn more about RMC and their work? Visit their website: [www.rmc.nl](https://www.rmc.nl/) Share this article - [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fnews%2Fcity-centers-are-changing-consumers-are-changing-and-rmc-is-changing-too) - [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fnews%2Fcity-centers-are-changing-consumers-are-changing-and-rmc-is-changing-too) - [](https://t.me/share/url?url=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fnews%2Fcity-centers-are-changing-consumers-are-changing-and-rmc-is-changing-too&text=) - [](https://api.whatsapp.com/send?text=https%3A%2F%2Fwww.motivaction.nl%2Fen%2Fnews%2Fcity-centers-are-changing-consumers-are-changing-and-rmc-is-changing-too) --- Questions? ![](https://www.motivaction.nl/images/site-new/icons/spacer.jpg) ![](https://www.motivaction.nl/images/site-new/icons/spacer.jpg) --- More news ![](https://www.motivaction.nl/images/makefriends-homepage.jpg) #### Glocalities contributes to unique call for friendship across faiths 16 June 2017 [Bekijk pagina](https://www.motivaction.nl/en/news/glocalities-contributes-to-unique-call-for-friendship-across-faiths) ![The rich divide](https://www.motivaction.nl/media/yootheme/cache/5f/rich_man-5f86263f.jpg?src=images/rich_man.jpg&thumbnail=1200,600,&hash=a27214ea) #### New York Times article on Glocalities Rich Report 19 January 2016 [Bekijk pagina](https://www.motivaction.nl/en/news/wealth-inequality-rising-fast-oxfam-says-faulting-tax-havens) ![Food atlas of the Netherlands - intro](https://www.motivaction.nl/media/yootheme/cache/b9/Food-atlas-b9cd0f9c.jpg?src=images/Food-atlas.jpg&thumbnail=1200,600,&hash=87d21114) #### Published: Food Atlas of the Netherlands 13 May 2015 [Bekijk pagina](https://www.motivaction.nl/en/news/published-food-atlas-of-the-netherlands) ![](https://www.motivaction.nl/images/PrideBlog-Website-Intro.png) #### Non-binary individuals are three times more likely to feel unsafe ![](https://www.motivaction.nl/media/yootheme/cache/8b/Andr%C3%A9_400x400-8bb1a7f1.png?src=images/site-new/onze-mensen/teaser-auteur400x400/Andr%C3%A9_400x400.png&thumbnail=44,44,&hash=7ca3f340) 27 July 2023 [Bekijk pagina](https://www.motivaction.nl/en/news/non-binary-individuals-are-three-times-more-likely-to-feel-unsafe) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.motivaction.nl/en" }, { "@type": "ListItem", "position": 2, "name": "News", "item": "https://www.motivaction.nl/en/actualities/news" }, { "@type": "ListItem", "position": 3, "name": "City centers are changing. Consumers are changing. And RMC Is changing too.", "item": "https://www.motivaction.nl/en/news/city-centers-are-changing-consumers-are-changing-and-rmc-is-changing-too.md" } ] } ``` ```json { "@context": "https://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.motivaction.nl/en/news/city-centers-are-changing-consumers-are-changing-and-rmc-is-changing-too.md" }, "headline": "City centers are changing. Consumers are changing. And RMC Is changing too.", "description": "Discover how RMC is responding to the changing consumer and evolving city centers. 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