Based on the values and lifestyle surveys that were conducted between 2014 and 2019, Glocalities has the unique means to track and reveal the recent changes that shape our international society. The trend survey shows that the rising environmental concern is accompanied by four related global trends: a rise in eco-consciousness, a focus on vitality, taking precautions when risks arise and an increased interest in politics. Because values and consumer needs are shifting, there will be an immense marketplace for environmentally friendly alternatives in the decade to come. This is a major opportunity for countries, businesses and leaders to tap into.
Concern about damage humans cause to the planet unites people from all walks of life
The survey reveals that rising environmental concern is a topic that unites people from all walks of life. The trend is visible in both advanced and upcoming economies, in all world regions and across the board in all age groups, among educational levels, genders and sociocultural values segments.
On the topic of ecological concern people are considerably less divided than on topics such as globalism, pessimism and support for patriarchy that are currently polarizing societies and are more culturally and psychologically determined in nature. Authoritarian leaders often play into these polarities to divide humanity and stay in power.
The global trend survey shows that protecting our common home is not part of a cultural war between progressives and conservatives, but a fight against a shared adversary: greed, ignorance and reckless exploitation, the deeper causes of the ecological crisis.
The results point to a timely opportunity for building a grand coalition for protecting the planet, uniting people from all around the world and from different backgrounds. Even in countries that elected climate change sceptics in office such as the USA and Brazil, environmental concern has been on the rise since the first survey in 2014.
Read all about the global trends and download the free report by filling out the form on this page.
Martijn Lampert, Research Director Glocalities says:
"Our international studies show that citizens worldwide are increasingly worried about the fundamental damage that humans cause to the planet, as a result of reckless exploitation and pollution. Scientists have been warning us for a long time, but now the world population at large is waking up to the urgency of the ecological crisis."
"It is a strong signal that, in these times of increasing international polarization, environmental concern for our common home is a topic that unites people from all walks of life. The global trend research shows that there is potential and momentum for a grand coalition for safeguarding the vitality of our planet and future generations."
The research results reached more than 30 countries after the publication of the news article "Surge in young US Republicans worried about the environment-survey" by Reuters. Here are the top newspapers that released publications about the report:
- Reuters, UK, USA and India: Surge in young US Republicans worried about the environment-survey.
- New York Times, USA: Surge in Young Republicans Worried About the Environment: Survey.
- The Guardian, USA: Surge in young Republicans worried about the environment: survey.
- Market Watch, USA: Number of young Republicans concerned about environment jumps in last five years.
- Newsweek, USA: Two-Thirds of Young Republicans Fear for Environment Amid Large Surge in GOP Climate Change Concern: Poll
- NOS, The Netherlands: Nederlanders minder vaak dan anderen bezorgd over schade aan aarde
- Handelsblatt, Germany: Klimaaktivistin: Die USA sind Greta Thunbergs größte Herausforderung
- Breitbart, USA: Poll: 67% of Young Republican Voters Worry About the Environment.
About the surveys
The surveys were conducted online in 2014, 2016, 2018 and 2019 in Australia, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Russia, Spain, South Africa, South Korea, Turkey, United Kingdom, and the United States. In these 20 countries in total 189,996 people participated in the survey. The studies were conducted through the online research panels of Dynata and Lightspeed GMI, two agencies that are specialized in international fieldwork. Quotas were set beforehand and the datasets were weighted according to census data. The surveys are representative for the populations of 18 to 70 years old, with respect to education, age, gender and region. In countries with a very low internet penetration, with respect to education the samples are representative for the online population only but reflect the general population with respect to age, gender and region. The margin of error for the global trend analyses in each of the four waves is plus or minus 0,5%.
Glocalities provides global insights based on values, lifestyles and psychology. Social research is all about curiosity and the desire to understand the world, society and the motivational drivers behind the behavior of people. Technologies that grow exponentially and new media mean a continuously faster distribution of knowledge, experiences and ideas across the globe. The challenges for international organizations are increasing and it is crucial for them to have the best understanding possible of current and future developments. A necessary condition for success in a time of rapid international change is a refined understanding of trends, cultures and population segments. This is what Glocalities provides, based on large-scale global surveys.