Research Facilities

Motivaction has its own in-house professional research facilities for conducting qualitative research. These studios are especially comfortable for both respondents as well as the clients and are equipped with modern recording equipment.

The viewing rooms with one-way mirrors seat approx. 6 people. For larger groups of viewers it is possible to monitor the research sessions in the Vandaag room via closed-circuit TV.

  • See how consumers react to your TV commercial, while you’re watching the same commercial
        on a television screen in the viewing room.
  • Watch teenagers relaxing on the sofa whilst telling exactly what they think of mobile phone
  • Follow your potential customers via cameras positioned above the table as they make a collage about your product and see what their non-verbal reactions are to your proposed advertising.



  • research studio
  • viewing room with one-way mirror
  • drinks & bites for respondents and for max. eight clients
  • wireless internet & flip-chart
  • hostess
  • TV and DVD player


  • lunch (deluxe sandwiches/fruit/juice/ milk)
  • evening meal
  • sandwiches for respondents per group
  • extra drinks & bites for more than eight viewers


  • DVD recording
  • simultaneous translation equipment & recording with translation as voice-over
  • beamer
  • laptop
  • extra hostess
  • note-taker


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