Quantitative Research: Characteristics and Methods

Quantitative research is used to measure the opinions of large groups of Dutch consumers, citizens or customers. Using the results, we can draw solid conclusions based on figures and make representative statements about target groups that are relevant to our clients. On this basis, we offer advice in order to better reflect the wishes of the target groups.

What is quantitative research?

Quantitative research answers questions like: what percentage of my target audience knows our brand? How satisfied is our constituency with the products and services we provide? What current and potential target audiences can we distinguish? Quantitative research puts us in a position to make "hard" statements that we can translate to the entire population, or all the people from the surveyed target group. This enables us to determine, with some certainty, which percentage of the target group has a certain opinion. In addition, quantitative research offers the ability to analyze similarities and differences between subgroups within the overall target group.

Our quantitative research methods 

Motivaction conducts quantitative research based on, among other things:


How does it work?

Most quantitative studies at Motivaction are conducted online based on a questionnaire. Depending on your objective or research questions and in close consultation with you, we provide questionnaires that give unambiguous and reliable answers.


We submit the questionnaires to our own panelists from StemPunt. It is also possible to submit the questionnaires to the addresses of your constituency provided by you. Our researchers and methodologists analyze and process the collected data to gain useful insights about the target audience and to obtain answers to your research questions.

Quantitative research can also take place offline, by telephone, in writing or face-to-face, as in our biannual Mentality Measurement.

What does it offer?

  • Numerous insights based on larger groups of respondents
  • Representative answers to your research questions
  • Substantiation of results based on qualitative research
  • Ability to zoom in on sub-target groups
  • Testing your hypotheses or expectations

Where qualitative research is exploratory in nature, quantitative research is often descriptive, testing research and numerical insights are obtained. The underlying motivations and reasons for answers given can be less in-depth with quantitative research; for this qualitative research is more appropriate. Both forms of research reinforce and complement each other. Often, we advise a combination of qualitative and quantitative research for your research questions.

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