Employment market study

The perfect match
For employers, it is extremely important to attract and recruit the right people on the basis of what motivates the organization. On an increasing basis, work is becoming an extension of people’s personal lives: employees want to be able to be themselves at work. This is why it is important for both employees and job-hunters that a company’s values are in line with what motivates them. Using employment market studies, we identify the wishes, preferences and ambitions of current and potential employees as well as employers.

The right employee
Reorganizations, lay-offs, mergers and acquisitions are creating a substantial amount of movement on the employment market. This has consequences for the corporate culture, corporate image and the recognizability of your organization, which needs to adjust to the new culture from current employees. And, of course, future employees would also like to know more about their new employer’s culture.

Why an employment market study?
On an increasing basis, work is becoming an extension of people’s personal lives: employees want to be able to be themselves at work. This is why it is important for both employees and job-hunters that a company’s values are in line with their personal motivation. The reverse applies as well: companies prefer to focus their search as much as possible on people who are best fit for their organization in terms of their profile and values. Using employment market studies, we identify the wishes, preferences and ambitions of current and potential employees as well as employers.

How does it work in practice?
The identification of wishes, preferences and ambitions demands a specific research approach. Motivaction has a broad range of tools which allow us to map out an organization’s identity and image, while also identifying the values and ambitions of employees. Based on segmentation research and value profiles, we can also compare organizations' profiles with those of potential employees. The visual value cards that Motivaction has developed place a specific focus on the increasingly prevalent image culture. Using different methods, we present this validated set of general and confrontational values to the respondents.

What kind of effect does the study produce?
Employment market research provides clear insights and concrete tools for internal and external strategy. It also contributes to creating the right match between employers and (potential) employees. This in turn puts the organization in a better position to attract the right employees and obtain a strong commitment from them.

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