Health Care

What do care consumers and care employees want?
In order to optimize the quality of care and determine the right policy and marketing strategy, high-quality information on target groups is essential. We help you understand what is important to patients and care employees and provide you with answers to questions relating to quality policy, positioning, the free market system, patient focus, and the job market.

Target groups: care consumers and care employees
There is no single type of care client; everyone experiences care in their own personal manner. While one client may feel that online office hours are more practical, the other demands a personal consult. In collaboration with the Dutch Ministry of Health, Welfare and Sport, and the use of the tried and tested Mentality research tool, Motivaction has identified three types of care consumers:

• The less-independent care consumer
• The pragmatic care consumer
• The socially-critical care consumer

For care institutions, it is important for the quality policy to be adapted to the actual needs of care clients. We know which types of consumers live in your care institution’s service area and can provide you with innovative insight into the care clients’ perceptions, and offer starting points for designing policy. We can also offer our clients access to patient groups. Examples include information on patients with heart or lung disorders, but also more in-depth insight into the perceptions of cancer patients.

Influx and retention of care employees
The care sector is facing a shortage of personnel, and this will only increase in the coming years. Organizations will have to ensure that their strategies and personnel policies are closely aligned with the mentality of new generations of employees in order to cope with this challenge. We have conducted considerable research into this problem, and can offer you starting points for recruitment, improving influx, and increasing employee satisfaction in the care sector.

Practical applications
Motivaction offers an integral approach you can use to increase your market share and improve the quality of your service.

• We help you map out the positioning of your organization
• We determine which target groups live in your service area
• We provide concrete recommendations for reaching the various groups effectively
• We can also indicate which patients your organization is serving using our own DTC information.