“Qua snelheid, flexibiliteit en meedenken heeft het team de hoge verwachtingen volledig waargemaakt. En het was geen standaardwerk dat ik van jullie heb gevraagd.”
Liesbet van Zoonen, professor sociologie aan Eramus Universiteit Rotterdam

What will education look like in ten years' time? A question that is difficult to answer, since a lot is changing. The active and successful recruitment of both teachers and pupils is becoming increasingly important for schools and educational groups. In Dutch society, moreover, educational programs are constantly changing as a result of societal developments. In addition, values and norms such as equality of opportunity and inclusiveness are taking on a new role in the field of education.

To handle all these changes in the right way and optimize the image of educational institutions and schools, it is essential to have insights into the motivations of teachers, parents and pupils.


Broad perspective on research in education

Through (market) research you create knowledge of all these target groups. You can then successfully match your educational offer to the students, attract employees with the right HR-strategy and use all budgets effectively. Research, for example, provides insight into:

  • The employer's image of your school and how you match this to the wishes of applicants
  • The selection processes of students, how to effectively inform them and enthuse them about possible (future) studies
  • Which motivations of pupils and their parents influence their school choice and whether your chosen positioning alines with this
  • How teachers and pupils experience the curriculum and their career guidance, and whether improvements are needed
  • What the government can do to raise the level of Dutch education


What methods can you use?

Through our experience in research for primary and secondary education, higher education, colleges and universities we can help you answer diverse questions through methods as:

  • Image and positioning research: which adjustments in policy and communication help you to choose your ideal position within the market?
  • Communication trajectories: to test the effectiveness of a current recruitment campaign for students or teachers, or set up a new communication strategy
  • Innovation of teaching material: for the development of new material or testing of existing methods
  • Policy issues: for example identifying effective methods to reduce early school leavers and teacher shortages, or to increase diversity in education
  • Evaluation of an educational program: does the current program fit in with the wishes and motivations of teachers and pupils?

When conducting research, we not only describe the results, we also help you to implement them. We use various interactive educational tools (such as VisualFocus, e-Safari, communities) to activate and stimulate the various target groups for both quantitative and qualitative research. In our reports, we are happy to provide you with concrete recommendations to achieve the set goals.

Would you like to know more about educational research? Please contact Marjolein Bos.


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