Transportation and Mobility

"Motivaction distinguishes itself positively regarding seniority. You notice that in the advisory role and the substantiation of conclusions and recommendations."
Lisa Eijkens, Senior Product Marketeer at Intercity Brussel

The impact of motives on distribution and mobility
The Netherlands is a distribution country, and fulfils an important logistical role in worldwide flows of transportation. We live in a small country, characterized by a great deal of movement and a high population density. This demands customized solutions for the future of transportation and mobility.

Force field and change processes
The transportation sector operates within a force field with many and sometimes conflicting interests, including economic growth, efficiency, annoyance prevention and sustainability. Competition is increasing, and costs play a crucial role in this. At the same time, sustainability is a major challenge for the transportation sector. It is important to be more sparing in our use of fuel (which only continues to get more expensive), and to step up our use of alternative and clean fuels and means of transport. Not only are these processes time-consuming and very expensive, they also demand a change in mentality in which businesses, government and special interest groups play a crucial role.

Motives and transportation flows
Without thorough knowledge of the mental map of the Netherlands, it is hard to give shape to change. In order to manage flows of transportation, knowledge of people’s motivations and choice patterns is indispensable. The social side of distribution and mobility flows is central to our research: what reasoning do people and organizations use?

The research practice
The physical and spatial set-up of the distribution and transportation network can only be designed if this corresponds to the mental development Dutch citizens experience. Research plays an important role in this regard. We have extensive experience with and knowledge of issues involving aviation, public transportation, the use of automobiles, and special interest groups. You will receive customized facts and advice for:


  • Communications
  • Traveler segmentation
  • Scenario development
  • Perception of annoyances
  • Strategic studies

The choice between taking the train or one’s car depends on what motivates people. You will receive answers to questions such as:


  • How do you encourage the target groups to travel using specific means of transportation?
  • What types of travelers are there now, and which groups are experiencing increases?
  • What role does privacy play, for example with the OV chipkaart (Dutch public transportation system smartcard), and with the road-pricing system?

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