--- title: "Martijn Lampert" description: "Martijn Lampert is Research Director bij Motivaction en leidt het Glocalities-onderzoeksprogramma naar waarden, culturen en trends in 32 landen." url: "https://www.motivaction.nl/onze-mensen/martijn-lampert" date: "2026-11-14T07:56:42+00:00" language: "nl-NL" --- # Martijn Lampert Research Director "Martijn leads the Glocalities values, cultures, and trends research program covering 32 countries, based on interviews with more than 230,000 respondents. He is fascinated by people’s inner and outer drivers, structures of meaning and world mythology." [](https://www.motivaction.nl/javascript:/*%20Dit%20e-mailadres%20is%20beschermd%20tegen%20spambots.*/) [ +31 (0)20 589 83 70](tel:+3102058983218) # Martijn Lampert # Research Director "Martijn leads the Glocalities values, cultures, and trends research program covering 32 countries, based on interviews with more than 230,000 respondents. He is fascinated by people’s inner and outer drivers, structures of meaning and world mythology." [](https://www.motivaction.nl/javascript:/*%20Dit%20e-mailadres%20is%20beschermd%20tegen%20spambots.*/) [ +31 (0)20 589 83 70](tel:+3102058983218) ![](https://www.motivaction.nl/images/site-new/onze-mensen/label-glocalities-icon.svg)### Glocalities ![](https://www.motivaction.nl/images/site-new/onze-mensen/internationaalmarktonderzoek-icon.svg)### Internationaal marktonderzoek ![](https://www.motivaction.nl/images/site-new/onze-mensen/mentality-icon.svg)### Mentality --- ![](https://www.motivaction.nl/images/site-new/onze-mensen/doelgroepsegmentatie-icon.svg)### Doelgroepsegmentatie --- ![](https://www.motivaction.nl/images/site-new/onze-mensen/neuro-icon.svg)### Neuro Martijn Lampert is Research Director and Co-founder of Glocalities. Martijn leads the Glocalities values, cultures, and trends research program covering 32 countries, based on interviews with more than 230,000 respondents. He is fascinated by people’s inner and outer drivers, structures of meaning and world mythology. Martijn has more than 2 decades of experience in conducting values-based research and helping organizations connect with audiences at a deeper level. Lampert’s mission is to contribute to a higher level of understanding between people, organizations and cultures. Lampert leads the development of the automated World of Glocalities application for generating instant insights into audiences around the world. Martijn assists multinationals, NGO’s and governments in using social intelligence to achieve their goals in an ever-changing sociocultural context. He is a [TEDx](https://www.youtube.com/watch?v=rddRPfOMAUI) speaker and frequently [publishes](https://glocalities.com/reports?layout=*) and lectures about [audiences](https://glocalities.com/reports/movehumanity), cross-cultural trends, and sustainability. With his research insights and consultancy Lampert focuses on enabling a new generation of changemakers in the non-profit, commercial and public sector to realize the Sustainable Development Goals set for 2030. [ Contact ](https://www.motivaction.nl/contact) **Actualiteiten** ![](https://www.motivaction.nl/images/article_images/M-select-Diversity-Day_slechthorend-Intro.jpg) #### De vergeten delen van jouw doelgroep: wie is er onzichtbaar en waarom? ![](https://www.motivaction.nl/media/yootheme/cache/0b/pers_amber-0b4083d7.jpg?src=images/site-new/onze-mensen/teaser-auteur400x400/pers_amber.jpg&thumbnail=44,44,&hash=c838e55e) Amber Porsius 06 oktober 2026 [Bekijk pagina](https://www.motivaction.nl/actualiteiten/nieuwsberichten/de-vergeten-delen-van-jouw-doelgroep-wie-is-er-onzichtbaar-en-waarom) ![](https://www.motivaction.nl/images/site-new/Articles/Nieuwsbrief-Website-Intro.jpg) #### Nieuwsbrief september'26: Over sociale veiligheid, AI en eetgewoontes Karine Bloem 01 september 2026 [Bekijk pagina](https://www.motivaction.nl/actualiteiten/nieuwsberichten/nieuwsbrief-augustus26-over-sociale-veiligheid-ai-en-eetgewoontes) ![](https://www.motivaction.nl/images/article_images/_1000073-Intro_1.jpg) #### M-select respondenten aan het woord: Marlotte ![](https://www.motivaction.nl/media/yootheme/cache/51/MathildeVanDerVorm_400x400-518e9d8a.jpg?src=images/site-new/onze-mensen/400-400new/MathildeVanDerVorm_400x400.jpg&thumbnail=44,44,&hash=151ce78f) Mathilde van der Vorm 20 augustus 2026 [Bekijk pagina](https://www.motivaction.nl/actualiteiten/nieuwsberichten/m-select-respondenten-aan-het-woord-marlotte) [ Alle actualiteiten ](https://www.motivaction.nl/?Itemid=1601) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.motivaction.nl" }, { "@type": "ListItem", "position": 2, "name": "Onze mensen", "item": "https://www.motivaction.nl/onze-mensen" }, { "@type": "ListItem", "position": 3, "name": "Martijn Lampert", "item": "https://www.motivaction.nl/onze-mensen/martijn-lampert.md" } ] } ``` ```json { "@context": "https://schema.org", "@type": "Person", "@id": "https://www.motivaction.nl/onze-mensen/martijn-lampert.md#person159", "url": "https://www.motivaction.nl/onze-mensen/martijn-lampert.md", "name": "Martijn Lampert", "description": "Martijn Lampert is Research Director and Co-founder of Glocalities. Martijn leads the Glocalities values, cultures, and trends research program covering 32 countries, based on interviews with more than 230,000 respondents. He is fascinated by people’s inner and outer drivers, structures of meaning and world mythology. Martijn has more than 2 decades of experience in conducting values-based research and helping organizations connect with audiences at a deeper level. Lampert’s mission is to contribute to a higher level of understanding between people, organizations and cultures. Lampert leads the development of the automated World of Glocalities application for generating instant insights into audiences around the world. Martijn assists multinationals, NGO’s and governments in using social intelligence to achieve their goals in an ever-changing sociocultural context. He is a TEDx speaker and frequently publishes and lectures about audiences, cross-cultural trends, and sustainability. 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