Verheggen - candidate for ESOMAR Council
Pieter Paul Verheggen, Managing Director of Motivaction, has been nominated as a candidate for the forthcoming ESOMAR Council elections. The Council acts as the management board of ESOMAR and sets the agenda for the worldwide Market Research Association.
The disruptive mindset of millennials
San Francisco, May 30 – Millennial consumers around the world are more than 2 billion strong and the first generation raised during the internet age. Martijn Lampert from Motivaction presents the largest in-depth survey of millennial values around the world at the Startup and Tech mixer event on May 30 in San Francisco.
Download a copy of the Flash Report
It is crucial for organizations to have the best understanding possible of future developments. A necessary condition for success is knowledge of fundamental trends and how these can differ from each other locally and relate to each other worldwide.
Read more about Glocalities and DOWNLOAD THE FLASH REPORTS
Metroconsumers on the move
By the year 2030 approximately 5 billion people will be living in cities. These 'Metroconsumers' represent an important subject for research, both from a sociological viewpoint as well as for their consumption patterns. A continuously growing, colorful, and affluent target group is waiting for brands that challenge, excite and stimulate. How can they attract their attention and respond to their needs, attitudes and shared values?
Download a copy of the White Paper
Shopper Decision Journey 2.0
Insight into the Shopper Decision Journey has become indispensable for both manufacturers and retailers. Due to the increasing power of trading partners, more and more manufacturers are focusing on B2B issues and the rising importance of the shop floor for push and pull strategies. It is therefore not surprising that trade marketing and shopper research are becoming embedded in these organizations on an increasing basis. Retailers are also recognizing the importance of knowledge about the people coming into their store; after all, 70% of purchasing decisions are made by customers as they stand in front of store shelves.
In order to discover consumers’ true thoughts and perceptions, you would probably prefer to be able to look right into their heads. Motivaction has found a method that provides a glimpse inside consumers’ inner perceptions: InnerWorld. This sophisticated tool will provide you with the insights you need to truly set your brand and product range apart.