Critical world citizens who integrate postmodern values of development and experience with modern values of success, materialism and enjoyment.
Liberal-conservative upper class that embraces technological development, but is reluctant to social and cultural innovation.
Moralistic, dutiful, and status quo oriented bourgeoisie that clings to traditions and material possessions.
Conformistical and status-sensitive bourgeoisie that aims for a balance between tradition and modern values such as consumption and enjoyment.
Impulsive consumers who primarily strive for a carefree, pleasant, and comfortable life.
Career-oriented individualists with an outspoken fascination for social status, new technology, risk, and excitement.
Socially critical idealists who want to develop themselves, take a stand against social injustice, and stand up for the environment.
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