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The 5 Most Frequently Asked Questions About Personas

It is true that data analysis gives a lot of insight into consumer behavior. But how do you empower your people to really engage with customers and act accordingly? How can the entire organization really listen to customers? Therein lies the power of personas. Why are personas so suitable for this? The answers to the most frequently asked questions will tell you a lot.

Insights in what drives consumers in the plant-based food market

Food and protein markets will evolve massively in the coming years. The demand for protein remains high. In Western worlds 'high' protein is hot. The consumer awareness of the benefits of plant-based foods is growing, prices for dairy protein are soaring again, new proteins and technologies arise.

Big Data: The 6 Vs You Need to Look at for Important Insights

How can big data help to reach your target audience? The 6 Vs of our big data expert Seth Schaafsma give you new insights.

Glocalities contributes to unique call for friendship across faiths

On June 14 the most prominent leaders of the world’s major religions released a unique call to make friends across religions to overcome division and enhance understanding. It was made by Pope Francis, the Grand Mufti of Egypt, Chief Rabbi Jonathan Sacks, H.H. the Dalai Lama, Ecumenical Patriarch Bartholomew I, Sri Sri Ravi Shankar and many others.