As independent research and consultancy agency, Motivaction researches the values, motives and lifestyle of people and organizations.

Motivaction takes research and consultancy to a higher level.

Mentality

Mentality™ is Motivaction’s unique values-and-lifestyle research tool that provides an effective look at target group classification and approach.

Research methods

We have developed many specialties to provide a solid and effective answer to different customer questions.

Glocalities segmentation

The world is constantly changing. Technologies that grow exponentially and new media mean a continuously faster distribution of knowledge and products.

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We have developed many specialties to provide a solid and effective answer to different customer questions. By putting our specialties into action, you will be able to use 25 years of research knowledge and expertise.

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