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The 5 Most Frequently Asked Questions About Personas

Daan Damen
Big data

Big Data: The 6 Vs You Need to Look at for Important Insights

Seth Schaafsma

Glocalities contributes to unique call for friendship across faiths

Pieter Paul Verheggen
16 June 2017
customer journey mapping

6 Golden Rules for Customer Journey Mapping

Mara Huiskes
08 June 2017

Millennial Values

Pieter Paul Verheggen
08 July 2016
Get a unique insight into your target audience with our values and lifestyle research
How can your organisation align its marketing and communication strategy as accurately as possible with the lifeworld of your specific target group? To find out that world, Motivaction has developed its unique values and lifestyle research Mentality™.
We help our clients grow and
realize more impact through insight
into what drives their target audience.

Kevin Hengstz
Senior Research Consultant
Amber Porsius
Team Leader M-Select
Anna Newen
HR research advisor
Cecilia Keuchenius
Senior Research Consultant
Marcel Voorn
Senior Research Consultant
Merel Zuiderduin
Research Manager
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