As independent research and consultancy agency, Motivaction researches the values, motives and lifestyle of people and organizations.

Motivaction takes research and consultancy to a higher level.

Download whitepapers

Our publications help you make the right decision and solve your specific research questions. We offer you whitepapers, research reports and presentations free of charge. Benefit from over 25 years of research knowledge and expertise, download them here.

Mentality segmentation

Mentality™ is Motivaction’s unique values-and-lifestyle research tool. It provides a better understanding of what motivates people, how trends arise and how businesses can succesfully reach their audience.


Since its foundation, Motivaction has developed many specialities. All these different research methods provide solid and effective answers to a wide range of your questions.

Glocalities international segmentation

The world is constantly changing. Evolving technologies and new media, means a faster distribution of products and services. That is why Glocalities offers marketing intelligence based on values, lifestyles and psychology. Worldwide.

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