Innovation is essential to stay relevant for your target group, to gain and maintain an advantage over the competition. The permanent process of product development is most favorable if it is followed to the finest detail in the organization. Motivaction offers you effective and cost-saving solutions for each phase of the product development process and innovation trajectory. We support you with the entire trajectory or with a specific part.
With innovations everything concerns the optimal reconciliation of the wishes and needs of the target group. Their input is then also key: Consumer insights increase the chance of a successful launch and the product that has been worked on by the target group stays on the shelf longer. We can deploy various research methods to optimize the chance of successful product development and innovations within your company.
Did you know that 1 in 3 people purchase products faster if they know that consumers are involved with the development of them? Product development and innovation trajectories are a risky process for many manufacturers: only a small percentage of the innovative products are actually successful. Therefore you are responsible for deploying your means as effectively as possible. Market research helps you with this.
By working with methods that actually define the needs of your target group, we offer you a favorable and cost-efficient development process such as pretesting: