StemPunt: online research panel
As an organization you want to perform optimally, both now and in the future. It is therefore essential that you know your target group: what’s their behavior like and what are their motives? With our panel StemPunt you gain quick and continuous access to your relevant target groups with a wide range of lifestyle and profile data already known. Increase the impact of your organization with StemPunt!
What is StemPunt?
The StemPunt panel is Motivaction's ISO-certified online research panel. The panel was founded in 2002 and now consists of over 70,000 active members (reference date: January 2023). Our panel members are approached for research by email, which makes it easy to quickly obtain a representative sample of how the Dutch population thinks about certain topics. We use the panel for representative research among the Dutch population aged 16 to 80 years. The panel has been enriched with a large number of additional background data which we use to provide samples based on media behaviour, business data or ethnic background.
How can you use Stempunt?
- Respondents / Sample Only
Do you already have a survey ready for online use and are you just looking for the right respondents? StemPunt will quickly and easily provide them for your research. Motivaction can also advise you on the necessary sample composition, the sample size and the related reliability and accuracy of the data collected. If deviations from the target population occur in the net sample, we can weigh the collected data against population data from CBS (Central Bureau of Statistics for the Netherlands) or other reference data. You will then take care of the further processing of the collected data yourself.
Fieldwork and data processing / Data only
You already have a survey ready, but you are unable to program it yourself. No problem: Motivaction can do this for you using research software we developed in-house. This enables us to ask all possible questions to respondents delivered via StemPunt. Of course you are free to supply your own files, or we can use other sources to realize the desired samples.
Curious about what types of questions we have available? View our showcase survey here.
The collected data is delivered in Excel, SPSS on respondent level or in tables on aggregated level, or automatically made available for processing in dashboards.
With the help of automated quality controls in programming and delivery, and the commitment of our fieldwork experts in the supervision of your project, we offer the quality you have come to expect from us.
- Stempunt Direct
Do you need to get quick insights in opinions and views? With StemPunt Direct you can have the desired data within one day.
With StemPunt Direct we offer the quality you have come to expect from us, with the speed that is so badly needed these days. Delivery of weighted and cleaned results is possible within a day!
We make it simple for you: the data can be delivered in Excel, SPSS on respondent level or in tables on aggregated level. Tables are split on variables relevant to you. Finally, the differences between groups of respondents are also made clear with color indications. Therefore, most of the analysis is already done for you!
For most surveys, the reliable results provided by a Dutch representative sample of n=500 are more than sufficient. If desired, we can also deliver a sample of n=1.000 within the day (this may be the preferred option if, for example, you would like a split on Mentality or if the results are used for PR purposes). With the help of automated quality controls in programming and delivery, and the commitment of our fieldwork experts in the supervision of your project, StemPunt Direct offers the quality you are looking for in a fraction of the time.
View our factsheet for more information or contact us.
- Omnibus survey
Do you only have a few questions that you want to submit to a representative sample in a cost-effective manner? Then the Motivaction Omnibus, in which we include questions from various clients, may be an option for you. You can participate with just one question, up to a maximum of five. Every month, we submit an Omnibus survey to a nationally representative sample out of our own StemPunt panel: 1,000 respondents aged between 18 and 80. The results and standard socio-demographics are available within one working week after the fieldwork. It is also possible to link the results to Mentality and other relevant background information. We keep the costs relatively low by offering this research method to multiple clients. View the factsheet for more information or contact us.
Insights without undertaking new research
- Profile data
The available profile data can also be purchased separately to obtain (representative) insights into, for example, churn behavior with regard to insurance on phone providers or product penetration within specific target groups without a survey.
See our panel book for an overview of the available profile data.
- Motivaction Profiler
Motivaction's rich insights database is also available and directly accessible via the Motivaction Profiler, which allows for easy access to:
- Insights into the values the target group associates with specific brands
- Insights into brand positioning in relation to direct competitors
- Insights into target group personas: on which trends they engage, which values they find important and with which persuasion tactics and (media) channels work best.
Click here for more information on the Motivaction Profiler.
- Survey advice
Our researchers have extensive experience in drawing up questionnaires. Based on your input, Motivaction will draw up a complete questionnaire for you, or perfect the questionnaire you supply.
Sampling and weighting
Motivaction will advise you on the necessary sample composition, the sample size and the related reliability and accuracy of the data collected. In the event of deviations from the target population in the net sample, Motivaction can weight the collected data according to the population data from CBS or other reference data.
Our researchers have years of experience with various statistical techniques and their application in SPSS, Python or R. Motivaction can assist in creating syntaxes or macros that you can then use yourself. Motivaction can also take care of the complete analysis and interpretation of the data.
Please contact us to see how we can help you further.
What do you get out of using StemPunt?
- Reliable and valid data representative of specific target groups.
- In-depth insights into people's behaviour, motivations and needs.
- Results can be enriched with Mentality profiles, sociodemographic information and earlier research results.