At Motivaction, we use quantitative research to measure the opinions of consumers, citizens and costumers on a large scale. The outcomes allow us to both draw solid analytical conclusions and to report representative statements about relevant audiences. As a result, we are able to offer our clients profound and useful advice, which reflects the wishes and needs of their target groups.
Quantitative research provides answers to questions such as: what percentage of my target audience knows my brand? How satisfied are my clients or costumers with the products and services I provide? Which target groups can we distinguish, both current and potential?
It is aimed at making strong statements that can be generalized to the entire target group population. This generalization enables our researchers to determine, for example, which percentage of the target group holds a certain opinion. Quantitative research also offers the possibility to analyse similarities and differences between subgroups within the main target group.
Motivaction conducts quantitative research based on, among other things:
Most of our quantitative studies are conducted online, through a questionnaire. Depending on your research objective or question, and in close cooperation with you, we prepare questionnaires that provide unambiguous and reliable results. We then submit the questionnaire to our 65.000 panelists from StemPunt.
Alternatively, if you provide the addresses, it is possible to circulate the questionnaire among your own clients or customers. The collected data is processed and analyzed by our researchers and methodologists. As a result, you gain useful insights about your target audience.
Quantitative research can also be conducted offline by telephone or in writing.
Would you like more information on quantitative research? Please contact Jeroen Senster.