Passende duurzaamheidscommunicatie is belangrijk. Daarom onderscheiden we in ‘Vijf tinten groener’ op basis van onderzoek vijf duurzaamheidsgroepen. Krijg inzicht in deze consumentenprofielen met verschil in kennis, houding en gedrag ten opzichte van duurzaamheid én concrete tips voor een geschikte communicatiestrategie.

It is true that data analysis gives a lot of insight into consumer behavior. But how do you empower your people to really engage with customers and act accordingly? How can the entire organization really listen to customers? Therein lies the power of personas. Why are personas so suitable for this? The answers to the most frequently asked questions will tell you a lot.

Food and protein markets will evolve massively in the coming years. The demand for protein remains high. In Western worlds 'high' protein is hot. The consumer awareness of the benefits of plant-based foods is growing, prices for dairy protein are soaring again, new proteins and technologies arise.

How can big data help to reach your target audience? The 6 Vs of our big data expert Seth Schaafsma give you new insights.