Mentality

What are the benefits of using Mentality?

Direct benefits

  • Insight into groups of consumers/citizens
  • Fast result (quantitative, but without the field work)
  • Keen competition analysis
  • Input for communication or tone of voice

Long term benefits

  • Trend insights and relationships with social context
  • Coherence in strategic decisions
  • Database enrichment
  • Link with media use, retail and consumer behavior
  • Link with postcode areas

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