With this takeover Motivaction guarantees clients of Trendbox that they will continue and complete their projects. Also, the company will be extended with the respondent panel and the Life & Living database of Trendbox.
“Motivaction and Trendbox have known each other for a long time and the consumer research of Trendbox is a good match with the research we do” says general director of Motivaction, Pieter Paul Verheggen. “Next to that, the knowledge that is acquired in the field of consumer trends in over 20 years Life & Living research is unique in the Netherlands and we will continue this for our clients. Motivaction will keep updating the current database and follow the consumer trends. Also, we are investigating if we can enrich the Life & Living database with media information so we can give even more specific marketing and media advice”.
With the takeover of Het Nationale Panel from Trendbox, Motivaction gained access to approximately 40,000 extra participants for research. With this we can draw the most difficult samples and perform complicated research. Commercial director and managing partner Karel Slootman: “The last couple of years Motivaction has grown and with the possibilities that the Life & Living monitor and Het Nationale Panel offer us this growth will – especially in the field of consumer research and the FMCG market – be further strengthened. With this we can expand our position as the largest independent market research firm of the Netherlands.