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We are dedicated research experts who provide your organization with insights for growth and impact



see more
know more
mean more

We are dedicated research experts who provide your organization with insights for growth and impact


Our expertises:

1. Branding and communication

2. Data and Analytics

3. Target group thinking

4. Influencing behaviour

5. Innovation

6. International market research

7. Neuro

8. Reputation

9. Job market

10. Sustainability

Get in contact

Survey questions influence results and media coverage

Cecilia Keuchenius

International research at your fingertips

Maaike Zijderveld

Discounts on health care premium for people with a healthy lifestyle. How do the Dutch people feel about it?

Talia Cohen Rodrigues

From 'Dry January' to a non-alcoholic beer in the sun

Loes Kleijngeld

The power of hard data and soft human knowledge

Karel Slootman
Get a unique insight into your target audience with our values and lifestyle research
How can your organisation align its marketing and communication strategy as accurately as possible with the lifeworld of your specific target group? To find out that world, Motivaction has developed its unique values and lifestyle research Mentality™.
We help our clients grow and
realize more impact through insight
into what drives their target audience.

Kevin Hengstz
Senior Research Consultant
Amber Porsius
Team Leader M-Select
Anna Newen
HR research advisor
Cecilia Keuchenius
Senior Research Consultant
Marcel Voorn
Senior Research Consultant
Merel Zuiderduin
Senior Research Consultant
You?
Come join our team!
Kevin Hengstz
Senior Research Consultant
Amber Porsius
Team Leader M-Select
Anna Newen
HR research advisor
Cecilia Keuchenius
Senior Research Consultant
Marcel Voorn
Senior Research Consultant
Merel Zuiderduin
Research Manager
You?
Come join our team!
    Contact us



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