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A unique opportunity to get to know your target audience in 20 countries

08 July 2015

Motivaction is preparing the second fieldwork of the Glocalities survey, in order to ensure up-to-date and unique insights about what drives people around the globe. Your company or organization can be part of this exciting and instructive journey by adding 8 bespoke questions to the survey in the countries of interest.

Based on the combination between your bespoke questions and the Glocalities data, we are able to provide unique strategic and tactical insight into your opportunities for growth. We will help you navigate the glocal landscape of target groups and trends!

With Glocalities, we will survey a minimum of 30.000 people between the ages of 18 and 65 years, including values, trends, demographics and topics as diverse as consumer behavior, social and political orientations, voting behavior, influence styles, trust in institutions, finance and (social) media usage.

The countries included are: Australia, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Russia, Spain, South Africa, South Korea, Turkey, United Kingdom and the United States.

What do you have to gain? Access to the world in order to grow!

Since the launch of Glocalities, we have helped a great number of companies and organizations from all over the globe to improve their understanding of their respective target group and fine-tune their communications and positioning. We published 6 free reports and generated global media coverage through publications on Reuters, AFP, The Economist and Xinhua.



  • Movie clips
  • Presentations
  • Workshops
  • Reports
  • Consultancy
  • Infographics

Thanks to the variety of the variables in Glocalities, the data analysis opportunities are practically endless. Furthermore, the omnibus set-up of Glocalities offers the advantages of economies of scale, resulting in high-quality research in a very cost-effective way.
The deadline for confirming participation is September 10. In the month of October, we will formulate, translate and test the survey questions. The fieldwork will take place between November 2015 and January 2016. The first results will be delivered in February 2016. The end-product(s) will be delivered in March/April 2016.

Curious for more? Please contact Martijn Lampert (Research Director)



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