City centers have undergone a transformation in recent decades. Consumers behave differently, and the rise of online shopping has had a significant impact on physical retail spaces. This changing reality demands a renewed vision. That is why RMC is embracing a new brand identity.
If you frequently walk through city centers, you have undoubtedly noticed: the dynamics of urban areas are shifting. The types of stores are evolving, the number of visitors fluctuates, and consumers behave differently than before. Online shopping has had a lasting impact, and city centers are constantly adapting to these changes.
For RMC, this transformation is nothing new. As a retail data and research label, they have been analyzing foot traffic in city centers for years. They translate raw data into valuable insights, offering a unique perspective on the functioning of urban areas. With the support of research agency Motivaction, RMC has renewed its vision and approach. This new course is accompanied by a fresh brand identity, reflected in a new logo and corporate identity.
The story behind the new logo
A new brand identity is more than just a new look; it tells the story of an organization. RMC’s new logo is an expression of their transformation. The colors and shapes reflect what the company stands for:
- Blue represents reliability and analytical strength. RMC has years of experience in city center analysis and uses data-driven methods to provide insights.
- Yellow stands for curiosity and inspiration. RMC continually searches for new insights and innovative ways to interpret city trends.
With this renewed identity, RMC underlines its role as a data-driven urban expert. The company remains committed to helping clients understand changes in city centers and consumer behavior.
Would you like to learn more about RMC and their work? Visit their website: www.rmc.nl
