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The trend is your friend: follow the latest developments in the job market

30 May 2023

In today's competitive job market, employees are actively exploring other opportunities, considering different industries, and evaluating their current employers to assess the potential for personal growth.


We are Sparkey, Motivaction's label for labor market research, and we closely monitor all developments in the job market. This way, we understand what motivates employees to take certain steps or not. Based on these insights, we support our clients in optimizing their employer brand.

Would you like to gather insights yourself by asking questions to our panel? That is possible with our HR Trend Monitor. As an employer or labor market organization, you can also include your own questions in our HR Trend Monitor.

Participating in the HR Trend Monitor: How does it work?

At Sparkey, we use customized research to solve client-specific questions. We offer concrete and sharp advice that you can immediately implement. Your organization can participate in our trend research with just one question, up to a maximum of five questions. We are happy to advise you on the best approach to formulating the questions and structuring the questionnaires.

The research results are available within one workweek after fieldwork. You have the option to further explore the results by linking them to the Workprofiler and other relevant background information from the employee panel, such as industry, job function, and company size.


Would you like to participate in the HR Trend Monitor?

Every quarter, we conduct trend research among members of our own Employee Panel, which is part of StemPunt, Motivaction's consumer panel. Each measurement provides answers to the client's questions with a nationally representative sample: 1,000 respondents aged between 18 and 67 years. The fixed research methodology and applicability to multiple clients keep the costs of the research low.

If your organization needs answers to labor market-related questions, the HR Trend Monitor offers a suitable research solution. Would you like to know more about Sparkey's HR Trend Monitor? Please contact Ester Koot or Anna Newen.

If you want to learn more about how we conduct employee research or are curious about what Sparkey can do for you as an employer, you can read more here or contact us using the details below.

Ester Koot
Email Functie Senior strategy consultant HRM Telefoon +31 (0)20 589 82 36

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