Co-Creation enables you to create, together with the (potential) target group, new or improved product concepts.
Through developments such as social media it has become increasingly easier to share ideas, opinions and experiences. The consequence of this is that companies have less control over consumer behavior. Co-Creation offers new possibilities to positively influence behavioral intentions of consumers and to involve the consumer in product development. The consumer is ready for it: 40% of the Dutch wishes to contribute their ideas about new products and services (source: Motivaction Research 2014).
In our Co-Creation Studio we develop new concepts, together with consumers, experts and the client. Deployment of Co-Creation during the development trajectory offers efficiency benefits in time and costs. Because the end result optimally matches the wishes of consumers and the chance of success of the concept is large.
Consumers experience products for which Co-Creation is used is positive and sincere. However, at least 30% of Dutch people state that they want to purchase or acquire a product or service when they know that consumers have thought along during the development trajectory.
Shall we get acquainted? We look forward to gaining new insights into our newly renovated Co-Creation Studio together with you!
In February 2016 we proudly presented our completed renovated Co-Creation Studio. This studio is optimally designed for creative Co-Creation sessions, where you, together with your team or with your customers, can brainstorm and work on the development of new ideas, concepts and products. The space is frequently used with clients to discover insights in workshop form to specific action points. With the design of the studio the architect has taken into consideration the different elements which subconsciously stimulate creativity to an unconscious level.
Examples of this are:
With this design, look and feel, the studio is much more than a research or meeting space and the ideal space for brainstorm or Co-Creation sessions.
If you wish to know more about the possibilities and renting the space, please contact: