Accessibility Tools

Skip to main content

The Dutch Are Ready for Biometric Payment Cards, says Zwipe

06 June 2018

At the outset of this week’s Money20/20 Europe event in Amsterdam, Zwipe is highlighting enthusiasm for biometric payment cards among the Dutch.

The company makes its case with recent market research from Motivaction, which polled over 1000 residents of the Netherlands between the ages of 18 and 65. According to a statement from Zwipe, the study found that 50 percent of respondents “believe that paying with biometrics will be the future of banking”. And with over 60 percent expressing concern about potential skimming with contactless cards and almost 40 percent asserting that contactless payments aren’t secure enough in general, “half of the respondents surveyed want their current bank to offer fingerprint authenticated contactless payment as quickly as possible,” Zwipe says.

Elaborating on the findings, Zwipe CEO André Løvestam said that while “research clearly shows that contactless payments in the Netherlands is something that Dutch consumers want… security has always been a concern.” Biometric payment cards like the solution developed by Zwipe offer a solution that “allows banks, who are competing like never before, an opportunity to offer their customers the best of both worlds: the ease and speed of contactless with stronger security,” he said.

It’s something the company is keen to highlight as it attends Money20/20 Europe, where the biometric payment card concept is likely to get a lot of buzz this year now that both Mastercard and Visa have been conducting real world trials of such technology. Zwipe’s technology has been featured in at least one of those trials, and the company clearly sees this as an area of considerable potential going forward.


Source: FindBiometrics, 06/04/2018


More news
Internationaal marktonderzoek

A unique opportunity to get to know your target audience in 20 countries

08 July 2015

Leasing is here to stay, with Generation Z as its biggest driving force

17 July 2023

Global population does not want commercial banks to stay responsible for creating most of the money

26 November 2016

Mandela's Dream Under Threat By Global Pessimism

30 July 2018
Contact us

Copyright ©2023 Motivaction International. All Rights Reserved

Powered by © Totoweb and Gonta Creative Agency