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Together with Communication Analytics BV we have developed Communication Analytics. This Effect Measure Method clearly highlights the complex relationship between an organization’s media reach, campaigns, its effect on web and shop visits, the conversion rate and sales.
What’s special about Communication Analytics is that it proportionally measures the effect of media reach (total contacts per thousand). With our own software platform (ORCA) we connect all existing data from different sources with each other.
It analyses the effectiveness of campaigns by connecting all available information, such as web traffic sales data, brand performance, communication impact and media broadcast schemes via the ORCA online platform. Using complex algorithms, every media piece is weighed by its share in web traffic, conversion and sales. As a result, Communication Analytics gives insight into:
By using existing data, Communication Analytics allows us to answer questions such as:
An answer to these questions provides you with the insights needed to increase your return of investment with regards to media use.
Would you like to know more about Communication Analytics? Reach out to us through phone or email.
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