About Motivaction

Know what drives people

As independent research and consultancy bureau, Motivaction researches the values, motives and lifestyle of people and organizations. Since our foundation in 1984 we have tested ideas, innovation plans, products and policy on success, for the short and long term. We do this empirically, with a critical attitude and innovative research methods. Motivaction is a research bureau that combines business interests, academic depth and societal motivations and translates them into specific opportunities.


Research bureau with experience

Motivaction has 90 permanent staff members with around 30 years of experience in many sectors. We combine our experience and expertise for, among other things:

• Quantitative research
• Qualitative research
• Segmentation research and target group analysis
• Customer journey mapping
• Communication (neuro) research


Motivaction takes research and consultancy to a higher level

We look at your issues from a broad context and offer treatment perspectives that closely connect to market developments. In this way we can identify target groups, target them, activate them and bind them. We know what plays within your sector and offer you in-depth insights into groups of citizens and consumers, sharp analyses of the competition and input for your communication strategies.



Tailor-made market research

The majority of issues in the area of marketing, communication and policy demand more than a “standard” approach. We achieve impact in the research by involving you. We create a dedicated project team of researchers for you who will combine their expertise and knowledge of organizations and sectors to specialist research methods and marketing. In this way you profit from all the knowledge that we have at our disposal.

Motivaction is connected at various sector organizations in the area of market research and is a member of a number of international networks that offer certainty and reliability.


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