Consumers with a smartphone in their pockets are constantly linked to the online world around them. In addition to making telephone calls, consumers also use their smartphones to share information. Target groups, including young people, are ever harder to reach via their PCs when it comes to research. Motivaction is also capable of having these target groups participate in research since we can reach respondents at the right time, and at relevant locations, via their smartphones.
Using its own XS research environment, Motivaction can offer questionnaires on smartphones. It is also possible to offer the same questionnaire simultaneously on PCs. This combination of PC and smartphone ensures optimum reach of the various target groups within your sample. One of the applications available for questionnaires via smartphones is the mobile photo upload. Respondents are asked to take a photo, and to provide an explanation for the image. This application may be used for ethnographic research.
The questionnaires are designed and presented in such a way that they are suitable for use on smartphones. Motivaction has the knowledge and experience necessary to do this as effectively as possible. The mobile questionnaire may be used for various sources of respondents:
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