Most of the time, the golfer that plays beautifully is not the one that wins the match.
When playing golf it looks nicer if you hit the ball with a beautiful bow. But as long as this is not functional, you are more likely to make mistakes.
The Chip & Run swing is a goal oriented stroke technique, with which you chip to a green without any obstacles. Basic principle is to keep the golf ball as low as possible and rolling as much as possible. You have more control over a rolling ball than over a ball in the air.
It is the same in the world of research. There you also, looking at the time and means available, once in a while choose for ad hoc qualitative research with a verbal debrief and toplines instead of a comprehensive research with an extensive and visual ornated final report.
Chip & Run is our agile way of working: flexible, with short lead times, a smart approach and efficiency. Sometimes you want to work quickly, sometimes you want a flexible research partner and sometimes you want to scrum. In the area of qualitative research we have three agile solutions.
1. Pressure cooker research, flexible time handling: get started immediately. In about a week, we conduct qualitative research from head to toe. From respondent selection to interviews, a comprehensive debrief or a top line report. This is especially useful when you have a short time-to-market and you want quick answers to your burning question. Testing your campaign or concept, flying a test balloon or having a product sampled, all can be done in a short space of time. We are flexible with timings and feedback methods: only a verbal debrief immediately after the end of the research, a topline the day after fieldwork, etc.
2. Smart and efficient, flexible handling of resources. Agile means not only faster, it is also dealing with the resources you have in a handy way and being flexible, move along. In addition to classical qualitative research, we use alternative research methods to answer your question in a useful way. With flexibility and efficiency as a starting point.
3. Co-creating, dealing with people flexibly. The research is completed, then what? We join your multidisciplinary team as a researcher during the later process – for example, the development of a proposition, campaign or concept – to brainstorm, give advice and, where necessary, contact the target group again for questions. This is not a defined path. You let us know when it is useful and necessary.
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